Deep links are an important to do in SEO. It’s a making of a hyperlink that points to a specific page or image instead of website’s home page. The percentage of inbound links from other sites to pages other than your homepage can be determined by the number of deep links to non optimized links.

Deep links are one of the most effective off page factors. For deep links:

1. determine the pages having most link weight
2. determine optimized pages with the appropriate anchor text
3. combine internal links that are corresponding with page theme
4. use deep links to give them load in search engines for a higher score

At the time of building links, to determine what Google deems as the most relevant page for your keywords in your site here is a command:

site:domain.com keyword or key phrase

Here replace the domain with your own site domain and the keywords with the keywords you want to emphasize. The page at the top of this search result represents the most worthy page to build deep links. Highlight, that page as a favorable landing page.

You should not have your homepage optimized for more than a couple of keyword phrases. Your SEO efforts should included internal pages optimized for different keywords. Internal directory links will help your search engine rankings.

With strong internal links, the first thing you should do is perform a content and link audit.

1. Remove IRRELEVANT keywords.
2. Create a new page to keep the focus i.e links leaving the page should not more than 10 per page.
3. Make sure your main keyword/phrase is on the page as well as in the title at least one time
4. Don’t try to optimize a page for more than 3 keywords.
5. If you are using contextual links, from one page to other pages in the site, instead of navigation then make sure that you are using the main keywords for the page that you are trying to rank with.
6. Use style sheets to keep your programming code offpage.
7. Use your main keyword once in the h1 and with a slight variation in an H2 tag.

“Having Biggest Link is Not Important as Having Better Placed Links…!!!

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According to media reports Tuesday,at the International World Wide Web Conference,Goolge has disclosed a cutting-edge image ranking technology “VisualRank” for ranking similar images.

VisualRank is positioned as PageRank for images. Google’s PageRank helps determine a site’s value, based on content and scaled from 0-10. The higher the PageRank, the higher the site appears in organic search listings for related keywords.

Image search today largely relies on analyzing the text near the image, the image’s file name and the words in ALT text associated with them.

Despite decades of effort, image analysis remains a largely unsolved problem in computer science, researchers said. For example, while progress has been made in automatic face detection in images, finding other objects such as mountains or tea pots, which are instantly recognizable to humans, has lagged.

The method in Google’s paper changes that. A group of images retrieved for a query using traditional search methods is then further analyzed. Image recognition software finds which images in the group seem most similar to each other. It then estimates “visual hyperlinks” between them to produce a final ranking.

“We wanted to incorporate all of the stuff that is happening in computer vision and put it in a Web framework,” said Shumeet Baluja, a senior staff researcher at Google.

To develop VisualRank, Google researchers focused on the 2,000 most popular product queries on Google, including iPod, Xbox and Zune. They later determined the top 10 images from its ranking system, gleaned in part from Google Image Search results.

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At the 2008 O’Reilly Web 2.0 Conference here, Google spam maven Matt Cutts’ session on “What Google knows about “ identified a new threat that is keyword spam on websites and scamp blog comments that harass online communities.

Keyword spam is the use of words, frequently having nothing to do with the site content where they are placed, put into a web page in order for the page creators to get traffic directed to them from search engines. These pages are then used to drive advertising clicks from uncomplicated users or for spreading viruses. Typically these sites contain hundreds of misspelled words to attract users that quickly typed entries in search engines.

This keyword text spamming does not have to be visible, Cutts said. Font and background web page colors can be matched so that they are invisible to browsers, but picked up on by computers and search engines that read the implicit in code. But these tactics can be used for “good” under the inference of search engine optimization. Known as search-engine optimization (SEO), this is technically not spam – it’s the effort to rise above the fold in search results.

Google’s “PageRank” – a key to what makes their search engine so effective – employs an recursive method of trust and reputation to help prevent this type of spam. While this is done though the company’s monitoring cross-promotional links e-Bay and Amazon use a manual user feedback mechanism to let people know that their community members can be trusted for traffic activity. Large sites can increase traffic by adjusting internal links and URL names. Small sites can get more traffic by fan and community cross- linking.

But with the vast number of bloggers today, a second type of spam is much more widespread: “Comment Spam”

Cutts offered these tips for society developers to eliminate spam in their platforms:

• Be less of a target with hosted solutions
• Build reputation and trust into the service
• Make the spammers send money, time or effort - in other words, scotch them

You can prevent spam attacks by using a CAPTCHA, or obscure series of words which most users find very difficult to read, Cutts said. A better idea, such as a simple math problem like what’s 3+5 is a preferred solution, he said.

Many platforms like Google’s hosted service Blogger can be made to require a valid email address or Google login for users to comment. With the vast number of GMail, Yahoo, or Hotmail users out there, hosting your blog on one of these platforms will make commenting easier and more prevailing. As these platforms are hosted services, they are less likely to have rogue code attacks on the server. As spam is getting increasingly dangerous with script attacks, if you run your own blog make sure that your operating system, blog software and database is frequently updated.

Google has created a resource for webmasters at its Web site that will notify you if your site is being spammed or taken over by villain commenter’s and provide education on how to prevent this in the future. It also is a home base for statistics and shows you how users are coming onto your site from their engine.

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