Yahoo launched this new search concept. This is the new way to find answers quickly.

Only Yahoo India is using Glue Pages as the default search option, however, so the company appears to be pretty interested in this presentational style.

Now Search is United with text, images, and video content from anywhere on the web on a single page. Currently you can get the most relevant information for health, sports, entertainment, travel, technology and finance from across the Web.

The Glue Pages were designed to save time and a new way of serving content on a broader level. This search technology is used to get the most relevant search results alongside classic Yahoo India Search Results.

Users can switch back to Classic Search Results with a small tab.

A search for a topic combines results Yahoo Groups, Yahoo blogs, HowStuffWorks, Yahoo Health and Yahoo Answers.

Glue Pages combine traditional search results with a wealth of other related information. Traditional search results appear on the left side of the page, with other modules like sponsored links, medical information, Wikipedia entries, stock charts, Flickr images, train schedules, restaurant lists, recipes, news, and even Google blog search results.

Because Yahoo already having its research and development base in India, developers are available to create applications around the Yahoo technology, Glue Pages beta was selected to run on the Yahoo India site.

Yahoo Look for Glue Pages to spread if it’s at all successful in India.

If you want to get the whole information for a particuler subject then put a specific keyword related to that category . For example if you want to search for sports then put name of the game like Football in http://in.search.yahoo.com/ It will returns standard search results on the left, in the right you will have Wikipedia: football, News: football, Answers: football, Flickr Images: football.

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A year ago, she was on top of the world. Decker was a rare shooting star at Yahoo!, promoted to the company’s presidency after Terry Semel unceremoniously left the company last year. She joined the Berkshire Hathaway board of directors, leading some to wonder whether she was on the short list of eventual replacements for Warren Buffett himself. She’s even the youngest board member at Costco .

Things change. When Microsoft walked away from Yahoo!, it left behind a sea of shareholders who are now irate with Yahoo!’s executives, Decker included.

Until now, Decker has been untouchable. Her salaries and bonuses have inched higher without much dissent; if Charlie Munger (who also sits on the Costco board) and Buffett see a spark in Decker, who are we to argue otherwise?

However, leave it to a mob of angry investors to toss out the lady with the bathwater. They may tie her ascent at Yahoo! with the company’s descent in everything from search-engine market share to profitability. If Yang can’t turn the company around in a hurry, do you think investors will be satisfied if he’s ultimately replaced by anyone but an outsider?

As fate would have it, Decker was with Bill Gates in Omaha over the weekend, when Microsoft turned its back on Yahoo!. Decker and Gates serve on the Berkshire Hathaway board, and Decker actually serves with Gates’ dad on Costco’s board.

Forget Yang, Gates, and Steve Ballmer. Decker is really the most interesting character in this whole Microhoo saga. She’s the one with ties to both companies. She’s the one who can either bring Microsoft back to the table, or convince investors that Yahoo! may be worth more than $33 a share in the near future.

In short, she’s Yahoo!’s last hope — the one hire that Microsoft or even Google would love to have on their side. With her reputation on the line, I’d be shocked if she didn’t either take on an even bigger role in turning Yahoo! around, in a “double or nothing” kind of career wager — or move on before her spectacular climb becomes an equally steep fall.

Forget Yahoo! and Microsoft. Watch Decker.

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Source: themoneytimes

Microsoft chief executive officer, Steve Ballmer notified Yahoo! chief executive officer, chairman and co-founder, Jerry Yang via a letter that Microsoft was dropping their bid for the Sunnyvale, California based search engine giant.

In a press release from Microsoft, Ballmer said, “Despite our best efforts, including raising our bid by roughly US$5 billion, Yahoo! has not moved toward accepting our offer. After careful consideration, we believe the economics demanded by Yahoo! do not make sense for us, and it is in the best interests of Microsoft stockholders, employees and other stakeholders to withdraw our proposal”.

Microsoft withdrew its bid effort after raising their bid from $44.6 billion to $47.5 billion, which works out at $33 per share. However, Yahoo! were waiting for a bid of around $53 billion, which was more than Microsoft were willing to pay.

Microsoft had previously wanted to takeover Yahoo! in-order to compete with Google, the market leader in online advertising. The online advertising market was worth $40 billion in 2007 and will rise to an expected $80 billion in 2010.

Some observers, however, are speculating that the bid withdrawal could just be another tactic in their attempt to acquire Yahoo!.

Source: en.wikinews.org

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Deep links are one of the most effective off page factors. For deep links:

1. determine the pages having most link weight
2. determine optimized pages with the appropriate anchor text
3. combine internal links that are corresponding with page theme
4. use deep links to give them load in search engines for a higher score

At the time of building links, to determine what Google deems as the most relevant page for your keywords in your site here is a command:

site:domain.com keyword or key phrase

Here replace the domain with your own site domain and the keywords with the keywords you want to emphasize. The page at the top of this search result represents the most worthy page to build deep links. Highlight, that page as a favorable landing page.

You should not have your homepage optimized for more than a couple of keyword phrases. Your SEO efforts should included internal pages optimized for different keywords. Internal directory links will help your search engine rankings.

With strong internal links, the first thing you should do is perform a content and link audit.

1. Remove IRRELEVANT keywords.
2. Create a new page to keep the focus i.e links leaving the page should not more than 10 per page.
3. Make sure your main keyword/phrase is on the page as well as in the title at least one time
4. Don’t try to optimize a page for more than 3 keywords.
5. If you are using contextual links, from one page to other pages in the site, instead of navigation then make sure that you are using the main keywords for the page that you are trying to rank with.
6. Use style sheets to keep your programming code offpage.
7. Use your main keyword once in the h1 and with a slight variation in an H2 tag.

“Having Biggest Link is Not Important as Having Better Placed Links…!!!

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VisualRank is positioned as PageRank for images. Google’s PageRank helps determine a site’s value, based on content and scaled from 0-10. The higher the PageRank, the higher the site appears in organic search listings for related keywords.

Image search today largely relies on analyzing the text near the image, the image’s file name and the words in ALT text associated with them.

Despite decades of effort, image analysis remains a largely unsolved problem in computer science, researchers said. For example, while progress has been made in automatic face detection in images, finding other objects such as mountains or tea pots, which are instantly recognizable to humans, has lagged.

The method in Google’s paper changes that. A group of images retrieved for a query using traditional search methods is then further analyzed. Image recognition software finds which images in the group seem most similar to each other. It then estimates “visual hyperlinks” between them to produce a final ranking.

“We wanted to incorporate all of the stuff that is happening in computer vision and put it in a Web framework,” said Shumeet Baluja, a senior staff researcher at Google.

To develop VisualRank, Google researchers focused on the 2,000 most popular product queries on Google, including iPod, Xbox and Zune. They later determined the top 10 images from its ranking system, gleaned in part from Google Image Search results.

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Keyword spam is the use of words, frequently having nothing to do with the site content where they are placed, put into a web page in order for the page creators to get traffic directed to them from search engines. These pages are then used to drive advertising clicks from uncomplicated users or for spreading viruses. Typically these sites contain hundreds of misspelled words to attract users that quickly typed entries in search engines.

This keyword text spamming does not have to be visible, Cutts said. Font and background web page colors can be matched so that they are invisible to browsers, but picked up on by computers and search engines that read the implicit in code. But these tactics can be used for “good” under the inference of search engine optimization. Known as search-engine optimization (SEO), this is technically not spam – it’s the effort to rise above the fold in search results.

Google’s “PageRank” – a key to what makes their search engine so effective – employs an recursive method of trust and reputation to help prevent this type of spam. While this is done though the company’s monitoring cross-promotional links e-Bay and Amazon use a manual user feedback mechanism to let people know that their community members can be trusted for traffic activity. Large sites can increase traffic by adjusting internal links and URL names. Small sites can get more traffic by fan and community cross- linking.

But with the vast number of bloggers today, a second type of spam is much more widespread: “Comment Spam”

Cutts offered these tips for society developers to eliminate spam in their platforms:

• Be less of a target with hosted solutions
• Build reputation and trust into the service
• Make the spammers send money, time or effort - in other words, scotch them

You can prevent spam attacks by using a CAPTCHA, or obscure series of words which most users find very difficult to read, Cutts said. A better idea, such as a simple math problem like what’s 3+5 is a preferred solution, he said.

Many platforms like Google’s hosted service Blogger can be made to require a valid email address or Google login for users to comment. With the vast number of GMail, Yahoo, or Hotmail users out there, hosting your blog on one of these platforms will make commenting easier and more prevailing. As these platforms are hosted services, they are less likely to have rogue code attacks on the server. As spam is getting increasingly dangerous with script attacks, if you run your own blog make sure that your operating system, blog software and database is frequently updated.

Google has created a resource for webmasters at its Web site that will notify you if your site is being spammed or taken over by villain commenter’s and provide education on how to prevent this in the future. It also is a home base for statistics and shows you how users are coming onto your site from their engine.

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Google’s Process of Detecting Invalid Clicks:

Google is dedicated to a number of resources to protect account against invalid activity. Google examine each click on an AdWords ad by looking IP address, the time of the click, duplicate clicks and various other click patterns to isolate and filter out invalid clicks. This detection and filtering occurs over a number of levels including Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive clicks) and Clicks and impressions from known sources of invalid activity are automatically discarded.

Various unique and innovative methods are applied at each stage of the filtering process, to maximizing proactive detection of invalid activity. Google engineers are also constantly improving monitoring technology, enhancing filters, and examining a growing set of signals.

Google also has a team that uses specialized tools and techniques to examine invalid clicks. When system detects potentially invalid clicks, a member of this team examines the affected account to pick the important data about the source of the potentially invalid clicks.

Google team make invalid activity very difficult and unrewarding for unethical users, thereby decreasing their chance of success. If Google found that invalid clicks have been charged in the past two months, it credit advertisers’ accounts.

To view credits for invalid clicks:

• Sign in to your AdWords account at https://adwords.google.com
• Select the My Account tab
• Click Billing Summary
• Click Advertising costs and adjustments for a particular month. Any invalid click credit you’ve received will be labeled Adjustment - Click Quality.

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Benefits:

• Forums are useful resource to promote and market your business enterprise.
• Forums are good means to increase back links and visitors for your website.
• You can discuss your problem with a large segment of experts and specialists.
• By participating in forums, you will meet other people who have on-line businesses and who have a lot in common with you.
• From Business view the membership of the forum increases it makes the site more sticky. The members of the forum must return again and again to the website in order to gain access to the forum thus creating traffic to the site that can develop additional sales of your goods and services.
• Your written contents gets feedback and others view which increase your knowledge.
• A person who feels uncomfortable in asking questions directly can come forward and discuss in forums.

While looking for forums and posting in forums, keep certain key factors in mind:

• Always look for those forums that are associated with your business enterprise.
• The forums related with your business will increase knowledge about the terms and activities related to your business.
• Quality forum sites always attract more visitors and create constructive and healthy participation.
• Find those forums that have solid reputation and good page rank.

Maintaining a Successful Forum:

• Invite friends and family to register and post once in a while.
• Provide a service or give incentives to members who are active at your forum.
• Don’t hide all your resources from your members. Hide the “premium” resources from your regular members.
• Acknowledge members input.
• Remove spams.
• Offer interesting titles to users, forum awards and other offers to keep people posting in your forum.
• Whenever you have something useful information, good or bad, and you will share that on the Internet business marketing forum, your own usefulness increases and you will learn a lot from the answering posts.
• Ask targeted questions from other posters on what type of problems they are currently facing.
• “A picture is worth a thousand words” Emotion icons appeal to people visually. Smiley faces, which are always popular, add a little more fun to instant messaging and emails. They tend to break up words so it is not as boring to read something and they always make people smile.

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Yahoo has launched the latest version of its search engine, and notified Web site administrators of some infrastructure changes.

The rollout of Slurp 3.0 officially began Monday and is expected to take several weeks. Among the changes caused by the upgrade would be crawling from a different and much smaller set of IP addresses, but still from the crawl.yahoo.net domain.

As a result, sites using IP-based recognition of crawlers might see a drop in Yahoo activity. “We strongly recommend that you move to reverse DNS-based identification of Yahoo Slurp if you’re using any other method to avoid this problem,” Yahoo developers said in the portal’s search blog. “The current set of IPs will disappear from your Web logs in the next several weeks.”

Yahoo said the crawlers also would publish a new user-agent, Yahoo Slurp/3.0. Existing robots.txt directives for “Slurp” or “Yahoo Slurp” would still work, but the new crawler would not recognize directives specific to “Slurp/2.0.” However, Yahoo said usage of the latter user-agent is “very rare on the Web, so you won’t likely be affected.”

Yahoo has set up a help page for more details. The changes are expected to affect the main Yahoo Web Search crawlers.

Research from Web analysis firm Hitwise show that users of Yahoo search are often younger and spend less money online than people who prefer Google. Web searchers who use the latter are most likely to have spent more than $500 online, according to Hitwise.

Yahoo is battling a $40-plus billion takeover bid by Microsoft. Yahoo has recently taken actions that make it more difficult for Microsoft (NSDQ: MSFT) to succeed. The software maker, however, has said it is prepared to launch a hostile takeover.

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Source: informationweek

The main objective of a landing page is that, “Each page of a site indexed by search engines is ranked for any term and propels traffic to the site from search engines.”

You can customized the landing page to measure the effectiveness of different advertisements. You can control where people will be coming from. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates.

Landing Page should do wel. It should provide a customized sales pitch for the visitor. While making landing page Keep in mind that from where the person has come from, and who they are. It wil increase the chances of appealing the visitor and automatically your conversion rate will also goes up.The interest level of the visitor is maximized by matching the right visitor, the right place, and the right time.
Landing pages are useful for checking the effectiveness of paid ads and to supply copy, images.

There are two types of landing page, reference and transactional.

The main motive of ‘reference’ landing pages is to presents information that is relevant to the visitor. Pages may include display text, images, dynamic compilations of relevant links, or other online elements. Reference landing pages seek to fulfill the objectives of the publisher, whether it is content management in the case of associations, organizations, or public service entities. The effectiveness of reference landing pages can be measured by the revenue value of the advertising that is displayed on them.

A ‘transactional’ landing page will attempt to convince a visitor to complete some sort of activity such as filling out a form or interacting with advertisements or other objects on the landing page,or any other form of measurable action which would be desired by the advertiser, with the goal being the immediate or eventual sale of a product or service.

A visitor taking the desired action on a transactional landing page is referred to as a conversion. The desired action can take many forms, varying from site to site. For example sales of products, membership registrations, newsletter subscriptions, software downloads, or just about any activity beyond simple page browsing. The efficiency or quality of the landing page can be measured by its conversion rate, the percentage of visitors who complete the desired action.

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