4th November 2008

Get Feed from your customers

By Scott Oliver

Sometimes it can feel as though you’re alone in the online business world, just trying to guess at what will make your customers happy. It would be so much easier if customers would simply tell you what they want and what they don’t want from your business - wouldn’t it? This is why you’re seeing more Feedback options on websites than ever before. But the trick is to encourage your customers to actually utilize this option for themselves and for your benefit. Here are five ways to encourage customers to give you the feedback you need.

Make it Quick

When your customers are asked to provide feedback, you shouldn’t necessarily give them a list of hundreds of questions. While this might seem helpful to you, if a customer has to spend more than five minutes on a feedback form, chances are high that they will either lie or they simply won’t fill it out at all. Try to limit your questions to about five to ten questions with short or multiple choice answers. You can always rotate your questions out when you have enough answers and then find out the answers to new questions that come up.

Make it Easy

Feedback forms which are easy to find and easy to use are the ones that will get used more often. Place your feedback form somewhere along the checkout process when people might be waiting for things to happen - the form will pass the time. Or you might want to create a link in the receipt email that you send to them at the end of a transaction. You might also send out a short email after the transaction is over to see what their feedback might be.

Make It Worthwhile

Of course, some people will want to have something in return for their opinions. If this seems to be the case, you may want to offer a discount on their next order or perhaps create a sort of contest in which one of the names is drawn each day for a prize. If you find that your customers aren’t answering your questions, it may just be a matter of giving them something in return for their time - and it doesn’t have to be something substantial either.

Spread the word: readit

Read the rest of this entry »

Stumble it! Del.icio.us Check out my lens

posted in SEO/Search Engine News | 0 Comments

27th October 2008

Size of Keyword Density

Keyword density (the number of times that the selected keyword appears on a given page) is an important factor in SEO. So, keywords shouldn’t be over used. It should be enough to appear at important places.

Repetition of keywords make your site spam. Don’t use repeted keywords again and again.

Suppose you have 100 words on your web page (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

Never exceed standard for a keyword density. It should be between 3% and 5%.

Apply this rule to every page of your site and to set of keywords that relates to a different product or service. If you want to check the density of keywords here is the simple way:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page. Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

This is going to be just one of the many ways you can make your website rank much higher in the search engines overall and for specific keywords or keyword phrases. A lot of people may not even really think about this type of stuff and may have not realized what damage they are doing to the SEO side of things. Internet Submitter website can help you to fill in all the gaps.

Spread the word: readit

Stumble it! Del.icio.us Check out my lens

posted in SEO/Search Engine News | 0 Comments

24th October 2008

Yahoo’s proposal for Firefox & IE

An announcement by Yahoo is of taking its popular Inquisitor plug-in from Safari and offering it for Internet Explorer and Firefox. When you will type some text in to search box ,Inquisitor helps you to give suggestions ,Like in Google you have Google Suggest for suggestions.

Inquisitor is a bit different from this because it will bring up specific websites as suggestions rather then providing suggestions for actual searches.

A post on the Yahoo Search Blog says:

Building on the work by the Yahoo! Research team in the paper “Information Re-Retrieval: Repeat Queries in Yahoo! Logs,” the algorithm that generates the personalized results has been enhanced to return more targeted results.

We’ve also included a bookmark-based retrieval feature for IE. So, if you are looking for a page you bookmarked a few months ago, say an expense report guide on your local Intranet, you won’t need to fumble around your hundreds of bookmarks and folders to find that page. A simple search in Inquisitor will bring it right up.

Is this going to be the revolutionary search feature Yahoo is looking for in its ongoing struggle to compete with Google? Probably not, but it’s a handy enough feature that some users will find useful. Clearly Safari users have already enjoyed it.

Spread the word: readit

Stumble it! Del.icio.us Check out my lens

posted in SEO/Search Engine News | 0 Comments

  • Calendar

  • December 2008
    M T W T F S S
    « Nov    
    1234567
    891011121314
    15161718192021
    22232425262728
    293031  
  • Subscribe

  • Add to Google
  • Add to My Yahoo!
  • Subscribe with Bloglines
  • Subscribe in NewsGator Online
  • Add to Technorati Favorites!
  • Feedburner Reader
  • Get free E-Book on blogging

  • Online Marketing
  • RSS


eXTReMe Tracker