Selling a massive piece of machinery should be as much a part of search marketing as selling a consumer good like the iPhone.

A few years back when we talked affiliate marketing with eBay, we ended on a note about industrial and similar businesses that could make more of their online marketing efforts, but for myriad reason did not. Search marketing offers potential returns a B2B firm should consider.

The KoMarketing Associates blog showed seven ways search marketing, with Google as the central theme, promise so much for the business to business market. For starters, they recommend a B2B company enter its products into Google Base.

A huge benefit comes from having products uploaded to Google Base. At the top of the search results for a relevant query, just under the paid search section, one’s listings might appear as part of Google’s Product Search.

For placement purposes, making it to this section means a lot more people see it, and since those viewers searched for terms related to that B2B product, they may have a strong interest in closing a deal.

Using YouTube to promote a company by demonstrating products and providing other information serves as a complementary way of marketing via search. A query for how to manage a piece of machinery, answered in an authoritative way with a video on YouTube, helps reinforce brand authority for the viewer.

That’s a powerful marketing prospect, one that firms should be loathe to overlook. The arrival of universal search, where videos and images mix with text links in search results, means such videos stand a chance of showing up in Google’s heavily used search pages.

KoMarketing Associates also noted the virtue of promoting a B2B appearance at a trade show through both SEO and SEM. With search marketing, a clickable ad that leads to an appointment at an event may carry through to a sale.

They also stressed the importance of marketing for export, as well as for local markets. A B2B customer in one’s local market makes for a valuable commodity, one that a little SEO strategy should help capture.

Size doesn’t matter in B2B, as a company with products and a market in demand for them benefit from connecting. If competitors already embrace search marketing to capture this, a firm that isn’t doing as much needs to play catch-up to help with profitability.

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Source: webpronews

By: Mandeep

Adobe Acrobat Pro 9 has some special benefits for search engine marketers. Acrobat 9 is a multi featured software program that can implement, distribute and event optimize video for search results, into a user-friendly and inclusive software platform. It is a great advantage for most search optimizers who are looking to take benefit of the video space, but lack video post-production technical skills.

In an interview, Michael Folkers, Group Product Manager for Adobe Acrobat spoke about Acrobat 9’s video features and the new advantages for SEOs with the latest software release in an interview.

Video SEO benefit - simpler production

Using Acrobat 9, video files can be inserted directly into the PDF and viewed by anyone who has the free Acrobat Reader 9 plug-in installed on their system. Hence now SEOs need not waste time in understanding special video conversion requirements and encoding to multiple file formats. With Acrobat 9, even Microsoft Powerpoint files and Word files with video can be converted into animated, optimizable PDFs.

SEO benefit - social media optimization

Acrobat 9 also allows for embedded video to include comment tags from multiple viewers. Incorporating comment tags can increase the potential for backlinks, which translates to the better SEO of the PDF file.

SEO benefit - a strong compliment to your existing video SEO strategy

Acrobat 9’s software features can provide a great complimentary means of having indexable PDF text content around all of your video files. It can also be used as an acceptable duplicate of your existing content without incurring any search engine spam penalties.

However, there is one catch here. The video experience with Acrobat 9 is not backwards-compatible. This means that those people still using earlier versions of Acrobat Reader can only see an image in place of the video.

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By: Mandeep

Google launched a browser-based virtual world, “Lively” a free service in which 3D software enables people to gather in electronic rooms and other computer-manufactured versions of real life.

By using Lively, users can start building their own virtual worlds from the beginning. They can also opt to use some sample rooms created by Google. However, there is no single world where users can move around. Also, you have an option to choose and invite your friends to streamline personal images and videos.

Presently it only works with Windows Vista and XP PCs using Internet Explorer or Firefox.

This allows users to create an avatar and virtual worlds,design rooms virtually, chat and stream photos and videos to friends.

After installing a small packet of software, a user can enter Lively from other Web sites, like social networking sites and blogs,it doesn’t cost anything to use.

Lively (http://www.lively.com/) is already up and running and is speedy to set up and download. You can log in with any Google ID. It’s in beta at the moment, but then again, so is gmail. Technically.

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