By : Admin

Most of the marketing principles that apply to any physical market are also true for eBay. Every seller in the market has merchandise that they want to sell for as much profit as possible. Buyers, on the other hand, are looking for items that they want to pay for, but they want the lowest prices. Compromises are made on both parts and some sellers manage to get rid of their products, others don’t.

When you list a product on eBay you certainly want to be one of the sellers who have buyers beg them for more products. There are several elements that should be considered in order to maximize one’s profit.

• Start with a good price. Of course you want to make a lot of money real fast, but most of the times it doesn’t work that way. Compare your offer with the competition and decide on the best price. Maybe a 5% lower price will get you a higher frequency of sales, which, in time, will compensate for the lower price.

• Create an attractive title and text description for your product. Catching browsers attention with a well crafted title is vital, so make the most of the 55 characters that you have available. A precise and detailed description will inspire more trust and increase your customers.

• Item subtitles are an extra 55 characters to use, so don’t leave them blank! This is an optional feature, which is well worth the money.

• Make good use of HTML, if you are familiar with it. By developing a professional looking listing template you will place your product above the rest. A pleasant looking visual presentation of the offered items may encourage a browser to spend more time reading your offer and potentially bring you a sale.

• Pictures usually speak a thousand words, but on eBay they speak tens of thousands. Never underestimate the importance of adding a photo of the product in the listing. This is not a must if you’re selling concert tickets or small plastic pens, but for most items it becomes essential.

• Another good method of saving time and organizing your sales better is to use special software, designed to manage the sales for you. Sales Analyzer is such a program and its creators promise you more sales on eBay when using it. You can also browse the internet for more resources!

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BY : Admin

PayPal is the preferred payment method on eBay for the majority of sellers and buyers. This service allows you to send payments on line by using a credit card or a bank account. PayPal ensures a quick and secure money transfer and is an accessible option to the largest majority of eBay sellers and buyers.

First of all make sure that the seller has PayPal as an option in the accepted payments field. Then you need to visit the PayPal site and send you payment. Creating an account is fast and free, in case you don’t already have one. Once on PayPal’s site you will choose if you wish to pay the money through a credit card, a checking account or by PayPal balance.

There are several reasons why PayPal is chosen by most of the eBay sellers and buyers:

• First of all, the money is sent immediately. You can do this by going in the eBay item listings page and depositing payment into the seller’s account.

• As you can transfer money straight from your bank account you don’t have to worry about using your credit card on line. PayPal’s servers encrypt your credit card number so that sellers can not get access to it. This is a huge advantage for most on line shoppers who are worried about credit card abuse and different hacking methods. PayPal is one of the safest money transfer options available and most eBay users enjoy the security offered by this payment method.

• You can always keep track of your money by using the “My eBay” option or your PayPal account. This is another feature that takes some weight off the user’s shoulders, as they can stay connected to the money’s route and make sure everything is running smoothly.

• PayPal Buyer Protection takes customer security a step further. You can benefit from it on items up to £500. You will also find more protection methods in the PayPal Money Back Guarantee.

• Payment security is one of the biggest worries of all on line marketing participants and PayPal seems to offer one of the best solutions to this issue. Of course, you can not rely solely on PayPal’s protection features to ensure your financial safety on eBay, but they come in handy with every transaction you make.

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By : Admin

It’s been a year since Google Inc. launched its much-anticipated payment service, and most of us would be curious whether a company known best for its search engine can deliver a money service as good as industry leader PayPal. However, Google Checkout is much easy to use. It gives better display of your account options and transaction could be completed in fewer steps.

Both are free to set up and make payments, and signing up is easy but Checkout works well as an online wallet, and PayPal functions more like a bank account. Also Google accepts payments via credit or debit cards only, while PayPal lets you withdraw funds from a regular bank account.

The highlight of Checkout is its consistency and simplicity. On the other hand PayPal’s look and feel varies, and it’s not as seamless as Checkout. And Like Checkout, PayPal offers merchants various ways to integrate the service with their own online stores. That’s good because sole proprietors will have different needs from a large merchant. But while the back end may vary, Checkout manages to make the front end appear consistent to the customer.

Google claims tens of thousands of merchants accepting Checkout, compared with millions claimed by PayPal. Checkout isn’t accepted where it counts. Also, online auctioneer eBay Inc, which owns PayPal, doesn’t allow its auction sellers to accept payments from Checkout. Unlike Checkout, PayPal sometimes lets you make one-time payments without creating an account.

Checkout will sometimes give merchants your billing address and the last four digits of your credit card as well, while PayPal says it won’t unless you use the one-time option. On the other hand, PayPal shares your e-mail address with merchants that request it, while Checkout lets you keep that private and Google will forward receipts and other important e-mails to you.

Also, With PayPal, you can receive money in about 50 countries, while Checkout accepts US and UK merchants only. And while PayPal is offered in 17 currencies, Checkout deals only with dollars and pounds. Most importantly, Checkout won’t let you receive money with regular accounts, you’d need a special merchant account and provide a Social Security number or federal tax identification number.

With Checkout, you either have a regular account for making payments only or a merchant account for receiving payments. PayPal offers three types of accounts, all letting people send and receive payments, but each with different fees and restrictions. You also have additional options within each account type to boost your trust level.

With both Checkout and PayPal, consumers are charged nothing to send money or make payments. While in Checkout Merchants are charged based on transaction amounts, fees depend on your account type With PayPal. The crux of the matter is, Checkout is much simpler than the PayPal however, until it is more widely accepted and adopted by merchants we have to deal with PayPal’s complexities to fully engage in e-commerce.

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