By: Deepti Jain
Link Bait: Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Link bait creation falls under the task of link building, and aims to increase the quantity of high-quality, relevant links to a website. It is considered to be a white hat optimization method almost universally.
It means to create something that naturally attract backlinks for your web page by getting people to talk about it, discussing it on forums, blogging about i, posting it on del.icio.us/Furl/Digg/Shoutwire and linking to it from their sites. It also attracts a lot of visitors.
Types of link bait
Although there are no clear-cut subdivisions within link bait, many attempt to divide them into types of hooks. This is a short list of some of the most common approaches with brief descriptions:
Informational Hooks - Provide information that a reader may find very useful. Some rare tips and tricks or any personal experience through which readers can benefit.
News Hooks – Provide fresh information and garner citations and links as the news spreads.
Humor Hooks - Tell a funny story or a joke. A bizarre picture of your subject or mocking cartoons can also prove to be a link bait.
Evil Hooks - Saying something unpopular or mean may also yield a lot of attention. Writing about something that is not appealing about a product or a popular blogger. Provide strong reasons for it.
Tool Hooks - Create some sort of tool that is useful enough that people link to it.
Digg Bait: It focuses specifically on the interests of social communities and what they respond to. With Digg bait, the power is not in the usefulness and value of the content, but the title and description of the news item, sometimes bordering on the sensational.
Lee Odden at the toprankblog has an interesting look at the comparison of linkbaiting and Digg-baiting.