Google AdWords Testing New Google Checkout Button

By: Deepti Jain

Jeremy Luebke of Marketing Pilgrim discovered that Google AdWords is testing a larger and more branded Google Checkout button in AdWords results which appear above the fold. They are now placing the large button next to the above the fold ads.

Google has been running their shopping cart icons for months in AdWords results for businesses which feature Google Checkout as a payment option.

In this race, Yahoo has also introduced their labeling of Yahoo Advertisers who are Paypal merchants in their Yahoo Search Marketing ads using similar carts.

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