Everyone is anxious to know what is happening between your visitors and your website pages at the end of the day. Everyone wishes that their website should be ranked highly by the search engines like Google. But, in the meantime we all turn a blind eye to understand what site visitors look for on the site?
And here comes the Google Analytics! A free service that targets marketers who are interested in increasing their website’s performance and analyzes their websites to provide detailed usage information. It gives you a detailed account on where your website visitors are coming from, which pages they visit, how long they stay, and a lot more.
Google Analytics is a useful tool for casual and in-depth information alike, because you can track up to fifty pages and receive a treasure trove of information on each page. It tracks site visitors to compile data on where they came from, how much time was spent on a page, and the geographical placement of the visitor.
Google Analytics provides you information you need to study your site or blog visitors’ actions. Armed with this information you can overview your efforts and regain the control of the traffic on your website.
Here are five simple and powerful ways to use Google Analytics:
1. Track pages getting the ultimate traffic, and optimize those pages.
In case there are ads running on your website’s pages, make sure they are properly placed and updated. Always ensure that links, in case you are linking to affiliate products, are up-to-date and you are not missing any links. In case if you are using that page to generate subscriptions, make sure that the page is laid out as well as possible. Such things proves to be of great help if you have a large website with a long “to do” list and many things to optimize or tweak. By just starting with the most heavily-trafficked pages, you will get the maximum results from your efforts and also know where to start.
<>b2. Track referrers, who are generating maximum traffic, and improve actions you have been taking to generate traffic from those referrers.
For instance, if you notice that reason behind the huge traffic is Twitter, then you should increase your activity on Twitter. In case if the flow of new visitors is due to the article submissions that you are posting on various article directories, then you can make a note not to drop those out – or possibly increase them. Moreover, if you see that you have been spending time/money on a traffic-generation method which is not getting very far, you can stop wasting your time on it.

3. Analyze pages which attract visitors attention for a long time.
If the retention value of a particular web page is more than the others, it simply means that the content of that page is comparatively better than the others. Now, you can take more elaborate steps to make the content of other web pages interesting like the one in question. It gives you an opportunity to make sales or get visitors to join your list.

4. Find out keywords behinds the high rankings
Always give first priority to the keywords or key phrases that have the best chance of ranking high in the near future, and then move on to the others.
5. Monitor the bounce rate graph.
Bounce rate is simply checking where people are exiting and entering your site. If they are just landing & leaving from the same page. It means they do not want to explore further into your website. Keep a good watch on changes that leads to increase or decrease of traffic. You can opt to revert that change (if bounce rate increased) or keep it (if bounce rate decreased). This kind of statistics can be used in many ways, depending on the nature of your website or blog.
There are various ways to use Google Analytics. Google Analytics can give you a far greater understanding of what’s happening on your site and assists you to continue on successful actions and drop the unsuccessful.

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