Apple Inc. unveiled a tablet computer named ‘iPad’ to revolutionized personal computing. Priced at $499, the device features a 10-inch touchscreen, with 3G data and a custom ARM processor instead of the previously considered Intel Atom processor. It will be positioned in that empty spot between smartphone and laptop in Apple’s product line.

Similar to modern netbooks in design and scope, the iPad is projected to enter the same bloated netbook market with Apple’s high end design (it’s expected appearance looks like a large iPhone), functionality (OS X for its operating system).

According to Chief Executive Officer Steve Jobs,”The iPad can display full Web pages, books and iPhone applications, and has a touch-screen keyboard that’s almost full size.” A 16-gigabyte version will sell for $499, while a 32-gigabyte model costs $599.

With its “communication enabled” operating system, the data can be faxed, e-mailed, beamed via infrared or sent to a desktop computer or printer. It is also convenient for voice, video and other advanced technologies when they become available.

Its price is 50 percent lower than the other netbooks. “At that price, they’ll sell millions,” said Hakim Kriout, a portfolio manager at New York-based Grigsby & Associates, which owns Apple shares. “It’s very, very affordable for what it does. This is going to add a huge revenue stream for Apple.”

The device, made of aluminum and glass, can display maps from Google Inc., and has calendar and address-book functions. It also lets users display thumbnail views of photos. The iPad has a 1-gigahertz chip that was custom designed by Apple and battery life of 10 hours, Jobs said.

The device supports Wi-Fi communications and runs the more than 140,000 applications already available for the iPhone and iPod Touch. It also works with wireless service from AT&T Inc., the U.S. carrier for the iPhone, though no contract is required.

Apple said there will be two iPad wireless data plans from AT&T in the U.S. One will cost $14.99 and give users up to 250 megabytes of data downloads. The other will have unlimited data and cost $29.99. The company is also working on international wireless plans.

The goal of any business trying to establish their online presence should be to improve the ranking of their website when potential customers are searching for relevant keywords. Optimizing their website is the first step, but one of the most important follow up steps is starting a consistent link building strategy. Having high-quality related sites linking back to your business website can be one of the quickest ways to increase the ranking of it.

The ‘anchor text’ is the keyword or key phrase you use when linking from another website to your own. This is the hyperlinked text that is visible to the human eye. In order to improve your search engine rankings, make sure you also focus on which anchor texts you are using when building links back to your website.

To see an example of how powerful this text is, go to Google and do a search for the phrase “click here”. At the time of this writing, there are over 1 billion results when searching for that phrase. It would be almost impossible to get anywhere near the top of those results. This spot is currently held by the adobe site, due to the fact that many websites have linked to the adobe site with the phrase “click here”.

When you have the opportunity to add your own linked text, make sure you choose the right phrase. You can choose your own text when submitting articles, social bookmarks, in the signature of your email, and countless other ways. Which of the following do you find more appealing?

• A basic link, such as www.thewebmarketingblog.com
  
• A standard linking text, like click here
• Or a descriptive link, like Internet Marketing Solutions

All of the above can link to the same website, but its probably safe to say the last one would have a higher click-through rate. Additionally, if the linking text mirrors your website’s main keywords, it will also help to improve your website’s search engine ranking.

Guidelines for Choosing Effective Anchor Texts:

1. Use Multiple Anchor Texts: As mentioned before, you should be using your main keywords in your links. Make sure you vary them a little bit. Pick 3-5 of your primary keyword phrases and use them all as anchor text on different sites. Having too many of the exact phrases pointing to your site might raise a red flag over at Google and they may even penalize your site. So use a lot of variations and different keywords in your linking text.

2. Choose your anchor texts carefully: This goes back to your keyword research. When doing that, you should have chosen the keywords or key phrases that are relative, popular, and without too much competition. If your keywords or phrases don’t have these qualities, building backlinks may not really help improve your rankings anyway. Your keywords must relate to your niche, must be used often in the search engines, and must not have TOO many companies competing for the same ones. Once you have chosen your keywords, use them as your anchor texts going forward.

Don’t limit yourself to just putting the links on a few sites that offer backlinks. You could write articles and distribute them to various article directories, submit your link to website directories, social bookmarking, comment on do-follow blogs, participate in relevant forums with your link in your signature, video and RSS fee submissions, and more. All of these strategies will allow you to gain more awareness of your brand by using the proper anchor texts.

Every single anchor text you place out there will help in some way. Just remember – building a site that ranks high for your keywords takes time. It’s not something that just happens overnight, but if you’ve chosen the proper key phrases, use a few variations of them on different sites, and keep a consistent approach you will soon see your website moving up the rankings.