Joomla! Web Security is a new book from Packt that provides a concise overview of all the parts needed to construct and implement strong security measures for their Joomla! website. Written by Tom Canavan, this book teaches developers to secure their website by setting up an SSL and implementing disaster recovery features and using real-world tools to protect against hacks on their website.

Joomla! is one of the most powerful open-source content management systems used to build websites and other powerful online applications. While Joomla! itself is inherently safe, misconfigurations, vulnerable components, poorly configured hosts, and weak passwords can all contribute to the downfall of a website. This book will help conquer all these limitations and will show how to secure a website from security threats.

Users will be introduced to a strong approach to security. The book starts by showing users how to choose the right hosting sites and then moves quickly into implementing steps to securing the website and servers. Users will also learn about the harmful effects of SQL Injections and how to prevent them.

Through this book, users will explore several tools to help protect their website, handle security incidents, block nuisance IP addresses, and master the two important security layers - php.ini and .htaccess. Users will learn why security vulnerabilities exist and how to measure security by setting up metrics.

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How About Search Ads AND Display Ads

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas.

Why Not Use Both?

Perhaps you should consider using a combination of the two to truly get the most out of you campaign. There is a common belief that search engine advertising delivers a better return-on-investment, but according to Matt Lillig of the Yahoo Analytics Team, a combination is more likely to do so. He says that advertisers just aren’t measuring display ads in the best fashion. He writes on the Yahoo Search Marketing Blog.

Specifically, many advertisers primarily use conversion percentage to measure the success of their display ads and search keywords. For example, if a display ad converts poorly (it has a low conversion percentage) then the advertiser typically lowers the budget for the ad, shifts the budget to another channel like search, or pulls the budget entirely.

The problem with only using the conversion metric method is that it is a “last click” metric. “Last click” means that the ad only gets credit for the last click the visitor made before they converted. For display ad and search keyword purposes, a last-click model doesn’t reveal the true value of the ad. For example, a display or search ad wouldn’t get the credit for driving conversions to other campaigns. This can be a major issue, as advertisers might end up cutting the budget on an effective display campaign that is driving additional conversions, brand awareness and increased visitor traffic to your web site.

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Over the years, the internet has turned from a gateway of information to a wide digital marketplace where businesses and consumers meet. Marketing in the form of paid advertising and search engine optimization has become a global phenomenon. But with such a quick turn of events and faster rising competition levels, can SEO and SEM tools pave the way for easier money?

Keyword Research

Before, it was as simple as thinking of what a typical consumer would look for in a search engine. Such is the very concept of keywords. Now, you can’t simply use “cars” as an advertising search term. It has come down to “cheap rental cars in Arizona” or “Washington limousine services”, and even those generate too much competition.

There are keyword research tools that provide more than keywords when it comes to optimizing your website. KeywordSpy, for example, offers useful statistical data on keywords being used in paid advertising, organic listings, and affiliate marketing. Such information of course is not fool proof. It takes a great deal of analysis to choose useful keywords that would work for your marketing campaign based on the strategies that you choose to adopt.

Ad Copy and Website Content

There are a lot of available softwares online that can give you ideas on how to word your ad copy or your website’s text content. There are, however limitations to using them. Some services give you generic phrases that can be found in every other websites. Worse, they can give you the same phrases over and over again that won’t match your keywords at all.

Probably the best way of creating a good ad copy is researching on how the pros display their own. Usually connecting with their target market by using keywords with inventive “buy” lines is a great way to advertise your product. When it comes to your site’s content, having complete knowledge as to what you are selling and having the passion to for the trade will help you convey your products in words. Having a uniquely written content can be just powerful as having a generic praise-filled one.

The bottom line, there are no shortcuts to raking in all that green. SEO/ SEM tools are merely guides into providing you convenient and powerful information and ideas on how you can best promote your products and services. How you turn these data into creative and hopefully winning marketing strategies is of course for you to learn and discover.

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Source:Promotion World