For optimizing your site to increase your rank with Google, the Google Reader should make you smile. The fact that this reader is both free and very easy to use means that millions of people will be searching for and adding their favorite blogs to the Google Reader. This means that blogs and RSS feeds will become even more important on the internet than they are now, which is an excellent sign for any internet marketer. Even better is the fact that the gurus at Google have added a search box to the Google Reader. This means that a user can type in a word or phrase, possibly to search for a blog post they read weeks before, and all of the top matches will come up. There is nothing an internet marketer likes better than to have their site be pushed to the top by Google.
So how does this help in SEO well the ease of use means that by adding your own feeds and feeds that are from your favorite location then Google is now recognizing these feeds as well. The more popular your feeds are and the more they are used by others then the higher up your results will be when others are looking for relevant content to add to their reader and the more importance Google places on your content.
The face of the internet is changing so much and unless you are keeping up you are going to loose out. The value of internet users is now being taken more seriously then ever before and the more valuable your content is the more popular you become in the ranks.
Where to Start
The first thing to do is to set up your own Google Reader. It’s quick and painless and will give you an idea of exactly how the program works. In order to do that, just head to http://reader.google.com/ to begin setting up your account. Then just figure out what you’d like to do with your account. You can sit back and enjoy being able to read all of your favorite blogs in one area, or you can take it a bit further by using Google Reader to optimize the potential of your website. One thing is for sure, Google Reader has amazing potentials, no matter how you want to use it.