By: Jeffrey Smith

Your country is your home, but opportunity exists everywhere. Despite language barriers, authority sites (since search engines can translate) are everywhere. Such websites when combined in tandem can provide immense inbound link weight for your website, which in turn translates into higher search engine rankings for your website.

What is an authority site? Website authority is a by-product of multiple factors (trust rank, relevance and endorsement from websites who have earned a position of authority from search engines).

In layman’s terms, it is a popular site that people frequent, that gets linked to on the basis of it’s merit, or that others willingly refer to when the topic of that site comes into play.

As a result, if you are looking for a great source for inbound links, you can always tap into search engines to find relevant sites in other countries that you can approach to find viable alternative to your competition on common soil.

One link from an authority site can be equal to 1000 off topic links. Since relevance is one of the key metrics search engines use to determine how much value the link passes, think outside the box, or at least outside the country to find other sites that have attained authority status.

Traffic comes from uncommon sources, for example our blog has readers in over 127 countries who frequent regularly. There isn’t a day that goes by that we are not getting linked to as a reference for something SEO related from Russia, Italy, India, the UK, Canada, Australia, Spain or dozens of other countries.

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