Reciprocal link is a mutual link between two sites to ensure mutual traffic. Reciprocal links are also known as “link swaps”, “link exchanges” and “link partners”.

Its very hard to get reciprocal links for a new site because the newly made site doesn’t have ant reciprocal link.

With the help of reciprocal links you can get traffis on your site by clicks from users.

First go for Free Link Exchange Directories which can easily exchange links with your new site without sending any link exchange request emails. Directories never count your incoming links. Look for content related directories.

Second if you want to swap link with related sites having good page rank, wil be bit tough.Because your site is new and link page has no page rank.

So don’t directly jump for high page rank sites. Look for sites having low or no page rank but have related content.

You can find these kind of sites in link exchange forums. You can also place a request for link exchange.

Find related sites in search engines with keywords of your site alone or with the phrase “link to us” (keyword + link to us). Don’t get involved in link farms which link to totally unrelated websites.

Another way of getting links is, You can arrange newsletter article exchanges with other newsletter publishers in your niche, preferably with newsletters which are archived online.

Some webmasters also arrange “article swaps”. You can write an article to be published on their website and they write an article for your site. This gives you an in-context link, which is much more effective than a mere link on a links page.

You just have to do a little hard work for new sites to find successful link exchanges. Once your page rank climbs you will have more sites asking you for link exchange.

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