Improve E-Commerce Conversions Using Videos
Source: Yahoonewsgroup
It’s hard not to notice the impact online video is having, from turning the broadcast market on its head to making instant celebrities out of John and Jane Doe. And while the challenge of joining the online video revolution might seem daunting, it has created opportunities for businesses not seen since before the dot com bust that cannot be ignored.Let’s examine two strategies from the retail sales play book: customer service and the up-sell.
One aspect so often missing from many e-commerce sites is a true sense of customer services. When I walk into a physical store I have the luxury of interacting with a real salesperson to learn more about a product and receive recommendations. In short, a sales representative is a value-added service of a brick-and mortar store. However, if not properly engaged by a store employee I can easily leave and go to the competition. The same is true with an e-commerce site, if not even more pronounced. IF I have difficulty finding what I am looking for on a website- whether a product or some information on related products and services - who can I ask for direction? Without a readily available solution, it’s very easy to hit the back button and navigate to another site. This is where creating video FAQs, interactive sales people, product demos and customer testimonials comes into play.
A Video FAQ can be a great way to help educate your customers in a more dynamic and engaging manner than text alone. An actual representative of your company answering questions and “talking” directly with website visitors helps establish personality, adds a social aspect to your brand experience and replicates a live shopping environment. In addition, with the right information the FAQ can actually save money by reducing redundant inquiries and creating better qualified sales calls.
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