1. Avoid bad neighborhood :

Always exchange link with websites that are indexed with Google. The site is indexed or not can be checked by typing their domain name (www.example.com) into Google search box, because if you link to a website that is banned by search engines, they may remove your site too from index.

2. Quality of Incoming Links :

Quality of incoming links is very important. Sometimes 10 well qualitative links have more value than 100 less impressive links.

3. Websites Relevancy :

Of course Google want’s webmasters to only link to relevent sites. Google and other Search Engine Robots give a lot of weight to relevancy.

4. Vary Link Text :

Use your primary keywords in anchor text, and also use varies keywords. This will make it appear as natural linking to search engines.

5. Number of Outbound Links :

Exchange links with pages that have fewer outbound links, because page rank of the page will be divided among outbound links. So pay attention to the number of links on the webpage.

6. Content Pages :

A link on the bottom of a good content page is always better value than a link on a directory page as more people are likely to click on it.

7. Main page Link :

To make higher page rank and traffic for link page directory make sure that the website you want to exchange link has been a link at the main page to link page directory.

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