4th September 2008

How Corrupt is the Digg Home Page?

A top Digg user with a popular ratio of 34% has been getting paid well for promoting articles on Digg. His/her popularity has allowed numerous stories to reach the Digg Home Page, and when that happens he/she gets paid even more.

Invesp scored an interview with this person (who wishes to remain anonymous; for the purpose of this article, let’s call them “Digg Throat”), and provides quite an interesting look into the behind-the-scenes world of Digg marketing.

“I have worked for many popular blogs and I know most top users do,” explains Digg Throat. “As of now I am involved with three blogs/companies that I regularly help with social media promotion, especially on Digg. To put it in short : my status and reach within the community allows me to help businesses leverage their opportunities by reaching a different crowd and a large crowd for that matter.”

Digg Throat has been charging up to $700 per article for his/her promotion, and if a particular item reaches Digg’s home page, he/she gets another $500. Now that’s some easy money. Too bad it’s frowned upon by Digg, and Digg users alike. However, paid promotion is just a fact of Digg. It’s not a surprise, and users who have a real problem with it, will likely just find another site to read.

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