Google has pleased web designers the world over with the announcement that they are now indexing Adobe Flash files better than ever before.

Google can now index any kind of textual content embedded in Flash files. They can also discover URLs. From the official Google blog post:

“Q: What content can Google better index from these Flash files?

All of the text that users can see as they interact with your Flash file. If your website contains Flash, the textual content in your Flash files can be used when Google generates a snippet for your website. Also, the words that appear in your Flash files can be used to match query terms in Google searches.

In addition to finding and indexing the textual content in Flash files, we’re also discovering URLs that appear in Flash files, and feeding them into our crawling pipeline—just like we do with URLs that appear in non-Flash webpages. For example, if your Flash application contains links to pages inside your website, Google may now be better able to discover and crawl more of your website.”

The new algorithm was made possible thanks to Adobe’s new Searchable SWF library:

“We’ve developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way, and that content is then available to be indexed. We can’t tell you all of the proprietary details, but we can tell you that the algorithm’s effectiveness was improved by utilizing Adobe’s new Searchable SWF library.”

Fabulous stuff Google…!

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Ping.Fm is an online service with a sole purpose of making it easy to share your posts with the world. You can use it to update all the social media sites at once. It supports a whooping 28 social media services. You need the beta code to register (free) which I’ll share at the end of this post. So instead of publishing a post and then notifying social media about the new content on one at a time basis, head on to Ping.fm. But Wordpress bloggers have more good news. There’s a Wordpress plugin that saves you going to the Ping.fm site and login every time you post. Grab this incredible plugin named PingPress.fm from http://wordpress.org/extend/plugins/pingpressfm/ Here’s the humungous list of social services that it supports.

1. Twitter
2. Facebook
3. Plurk
4. Pownce
5. MySpace
6. LinkedIn
7. Tumblr
8. Identi.ca
9. Brightkite
10. FriendFeed
11. Jaiku
12. Blogger
13. Plaxo Pulse
14. LiveJournal
15. Bebo
16. hi5
17. Mashable
18. kwippy
19. Xanga
20. WordPress.com
21. A Custom URL

If you thought that was the and of it, think again. Here’s a list of other services that it supports.

1. AOL Instant Messenger
2. Google Talk (GTalk)
3. Yahoo! Messenger
4. Windows Live Messenger
5. iGoogle Gadget
6. Facebook Application
7. iPhone Web App
8. Mobile App (WAP)

Now while you may eagerly want to registerand go posting, they are in beta andregistration is not public. You would need a beta code to register. To take part in the beta, the current code is “pingitlikeitshot”.

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Source: Binaryturf

By: Mandeep Kaur

Successful marketing, whether its online or offline, requires planning ,a lot of hard work, time, effort and patience.But if the product being marketed is a bad one, no amount of marketing will ever meet with success. This is especially true of web sites, which carry the remarkable distinction of the almighty back button. Otherwise this wil be silliness to spend droll amounts of money to market web sites which were basically unusable.

1. First of all do a good research for your product on market which make your brand stand out from the crowd. Develop a marketing strategy for your web site.

2. List your site in a business directory for your industry

3. Buy an ad related to your target market

4. Launch opt-in email marketing campaign

5. Use some promotional schemes on your site to motivate your old clients to repeat business, e.g. discount prices, coupons

6. Start your own affiliate program with related websites

7. Acquire positions for targeted keywords

8. Go for Banner Exchange with sites related to your product or brand

9. Make registration very visible to capture user information and create your own email database

10. Send an email newsletter, in text and html format, to hold interest of user in your website

11. Create your own links page to add value and visibility

12. Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.