Killer Tactics for Website Marketing
By: Mandeep Kaur
Successful marketing, whether its online or offline, requires planning ,a lot of hard work, time, effort and patience.But if the product being marketed is a bad one, no amount of marketing will ever meet with success. This is especially true of web sites, which carry the remarkable distinction of the almighty back button. Otherwise this wil be silliness to spend droll amounts of money to market web sites which were basically unusable.
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First of all do a good research for your product on market which make your brand stand out from the crowd. Develop a marketing strategy for your web site.
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List your site in a business directory for your industry
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Buy an ad related to your target market
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Launch opt-in email marketing campaign
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Use some promotional schemes on your site to motivate your old clients to repeat business, e.g. discount prices, coupons
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Start your own affiliate program with related websites
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Acquire positions for targeted keywords
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Go for Banner Exchange with sites related to your product or brand
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Make registration very visible to capture user information and create your own email database
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Send an email newsletter, in text and html format, to hold interest of user in your website
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Create your own links page to add value and visibility
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Blogging really does make sense because it can serve as a platform for so many other tactics including SEO, email (archiving newsletters), blogger relations, PR, viral marketing, a compliment to the corporate site, a touchpoint for social networking and a place to promote webinars.
To figure out what is working and what isn’t requires analyzing the habits of those who travel to your site. Determin the convincing features of your site for visitors to purchase your products, what features turn visitors away. This Analysis is must.
“Make your web site usable and you will gain an unfalling success!”
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