Canonicalization was a big topic a few years back, which had concerned webmasters worried they were dividing or diluting their Google PageRank. Should you still use it or not? Read to find out…

URL Canonicalization - Should You Do It?

Canonicalization was a big topic a few years back, at least in SEO circles, which had concerned webmasters
worried they were dividing or diluting their Google PageRank.
Was their site’s PR and Link Popularity being messed up by the old (www.yoursite.com vs. yoursite.com) argument - search engines were reading those URLs as separate domains although they were pointing to the same site and content.

Basically, canonicalization was a somewhat strange word attached to this discussion and process of directing all your PR/links to one URL - most webmasters prefer the
www.yoursite.com model, although it doesn’t matter as long as you pick one and stick to it in all your link building and site construction. Wikipedia uses the words URL normalization as a way to “determine if two
syntactically different URLs are equivalent.”

Spread the word: related/readit

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