The very known social media bookmarking website Del.icio.us relaunched and moved to use delicious.com.

You can get well information regarding this in the blogosphere, with reviews looking at its improved design and enhanced speed, but in addition to this the move is also likely to boost the website’s search rankings.

Delicious.com SEO Strengths

1. del.icio.us was already a very strong domain due to the website’s popularity, 301 redirecting a huge 524,803,978 backlinks will help to maintain existing rankings during the site migration.

2. Delicious.com is an established domain with its own history, originally registered back in 1995.

3. Delicious.com has a PageRank 9! I would assume this is largely because of the redirect from del.icio.us, however the old page is still indexed in Google so this would have been transferred across unusually quickly. The additional direct backlinks to delicious.com will add further weight to strengthening the overall website. Many SEO’s will argue about the importance of Google PageRank, however few will disagree that having a PR9 domain will significantly impact rankings.

4. Possibly the most important change, from an SEO perspective, is that the site may now benefit from improved international traffic with Google UK, Australia, Germany etc more likely to favour a .com as opposed to a .us domain. I frequently see Digg.com URL’s appear in the Google UK SERPs but it’s very rare that I’ve seen del.icio.us appear.

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Source: Seoptimise