A new feature is added by Google in AdWords for Internet marketers to improve the Internet Marketing.

It wil be banificial for both marketers and users in terms of managing keyword and contextual advertising in one campgain. Marketers wil be able to display images on the sites which they like and set custom bids for individual placements.

Users can surf the ads that are appropriate to their content.

In short, With the usage of keywords and placements together, we can have better control over placement and pricing of the ads thereby helping us meet our ROI (Return On Investment) objectives.

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