By: Mandeep

Adobe Acrobat Pro 9 has some special benefits for search engine marketers. Acrobat 9 is a multi featured software program that can implement, distribute and event optimize video for search results, into a user-friendly and inclusive software platform. It is a great advantage for most search optimizers who are looking to take benefit of the video space, but lack video post-production technical skills.

In an interview, Michael Folkers, Group Product Manager for Adobe Acrobat spoke about Acrobat 9’s video features and the new advantages for SEOs with the latest software release in an interview.

Video SEO benefit - simpler production

Using Acrobat 9, video files can be inserted directly into the PDF and viewed by anyone who has the free Acrobat Reader 9 plug-in installed on their system. Hence now SEOs need not waste time in understanding special video conversion requirements and encoding to multiple file formats. With Acrobat 9, even Microsoft Powerpoint files and Word files with video can be converted into animated, optimizable PDFs.

SEO benefit - social media optimization

Acrobat 9 also allows for embedded video to include comment tags from multiple viewers. Incorporating comment tags can increase the potential for backlinks, which translates to the better SEO of the PDF file.

SEO benefit - a strong compliment to your existing video SEO strategy

Acrobat 9’s software features can provide a great complimentary means of having indexable PDF text content around all of your video files. It can also be used as an acceptable duplicate of your existing content without incurring any search engine spam penalties.

However, there is one catch here. The video experience with Acrobat 9 is not backwards-compatible. This means that those people still using earlier versions of Acrobat Reader can only see an image in place of the video.

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