By: Mandeep

In order to reach a larger audience , finding the ideal prospect for your blog or business is the goal of search engine optimization, social media optimization or promotion of your website.

Defining the ultimate goal of your pages before embarking on an optimization plan is the key to engaging the right types of traffic. Such traffic in return, could elevate exposure and authority in your niche. The reaction of the readers to your content will either elevate relevance for your brand or increase your bounce rate from lack of reader retention.

Here are a few factors to consider -

1. Using a content ranking strategy – We all know that, content is king. So, if the information you are providing isn’t worth the binary digits used to display it, then traffic will be a no use, no matter how many links or promotion methods you use to push it. Ideally, add at least 5 pages of unique, relevant content each week to your site, this will ensure that you have enough reasons for people to visit and that spiders index your content frequently which in turn will increase rankings.

2. Find the right medium for optimal conversion - When tailoring a message to your audience, one consideration should be assimilation time and usability. A study by Jakob Nielson and useit.com on long vs. short articles clearly summarized the pros and cons associated with the amount of time a reader can allocate before extracting the benefits of their time invested in translating the media in question.

3. Don’t give the reader more than they can chew or have the time to - Jakob suggests that information foraging and the amount of time a person is willing to spend on your page ultimately determines interaction, conversion and popularity. So finding the right audience is crucial for enlivening your online brand. In summary although a picture may be worth a thousand words, after identifying your target audience, you may in fact be better off using video as a medium.

Another idea is to employ a short and simple article or post that summarizes the points and then link to more in-depth white papers or supporting material instead of trying to elaborate your thesis with a ridiculously long article.

Concluding, from a SEO prospective, you can still achieve saturation of multiple keywords using a content development strategy that focuses on key notes of topical relevance (say 5-7 paragraphs of well written content about the subject) while maintaining the aim of gaining authority for your specific niche.

Over time, your site’s content can provide a great reading that could bring your brand into the spotlight and attract your most fitting recipient who can actually see the value in your proposition.

Spread the word: related/readit