17th June 2008

How Top Posts Are Significant On Your Blog?

The “Top Posts” area is increasing in popularity all the time on the most well-known and popular blogs and for good reason. If you don’t yet have such a feature running on your blog, I’m here to spend just a minute to tell you exactly why you need to implement this powerful strategy as quickly as possible.

The first factor to remember is just how many blogs there are these days. This means you need to stand out from the crowd and offer something new and interesting.

Secondly, most internet users are time-poor - in other words you need to grab their attention as soon as they arrive at your blog and show them enough interesting, relevant content that they stick around and have a read. Also, you hope, they will keep coming back for more.

Finally is the factor of “link bait” to consider. In the blogosphere, a particularly interesting or note worthy blog post will quickly attract links from other bloggers as well as the social bookmarkeing networks like Digg and Reddit.

So let’s look at these three factors in combination. You want to stand otu from the crowd, you want to make it easy for first-time visitors to your blog to find your very best posts and you also want to maximize the chances of these posts receiving links from other websites.

In short, this means you need to be ruthless. You need to work hard on creating a small number of posts that are so good you could charge money for them. These are your link bait pieces, and the posts that really can make your name.

Because let’s be honest, on *any* blog there are posts that only fall into the “acceptable” category. Not everything you write is genious. Infactm quite the reverse is true in my experience. Most blogs consist of 90% average posts, with maybe 5% rubbish and 5% gems.

It’s those gems you want people to be able to find as quickly and easily as is humanly possible, and the way to do this, of course, is by providing a list of your best posts nice and clearly at the top fo your blog.

Sometimes these are posts that you specify, other bloggers let their readers decide on what the top posts are but either way you’ve got to have this feature enabled on your blog.

So how to implement the Top Posts area?

Well you could of course just manually add them to your navigation bar. Just stick them near the top and manually hyperlink them to the individual posts.

If you’re using Wordpress, the most popular blogging software at present, you could add a new category to your links and call it “Top Posts” then add in your top 5-10 posts.

Or arguably the best, shiniest and most impressive solution is to use one of the top posts Wordpress plugins currently available free of charge.

Popularity Contest - this plug in allows your visitors to vote on your content showing which are the most popular on your site. You can then just add a few lines of code to whatever Wordpress theme you’re using and those posts voted as most popular by your visitors will be shown.

Top Posts By Category - very similar to the above plugin except this one looks at the category level.

Daily Top 10 Posts - tracks which posts on your blog have received the most readers in the last 24 hours and displays a list of these.

Adhesive - lets you tag your top posts so they will always appear at the top of your Wordpress blog.

These are of course just a tiny selection of the options available so feel free to take a look around, try a few on your blog and see which you like best. And I hope you enjoy the new visitors you’ll be generating as a result of implementing your Top Posts feature!

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Source: Sitepronews

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posted in SEO/Search Engine News | 2 Comments

16th June 2008

Press Release Search Engine Optimization

  • Keyword decision is an important factor. You have to decide the keyword phrase which describes your product in an efficient way and that people actually search for.
  • Use bold, italics, bullet points, short headlines and subheads that makes the page easier to read online and also enhances SEO.
  • Place this phrase into your press release headline and repeat it around three times within the body of your press release. Write down the proper form of link to your own website i.e instead of writing the domain “www.mydomain.com” write it as “http://www.mydomain.com/”
  • Use graphics,video links,company logos for your brand, insert photos. It makes good impression of press release rather than just writing the text.
  • Untill your brand name in not well-known in market, represent it with its general description rather than using short name. Write “Offshore Outsourcing software” rather than “OffOutSoft.”
  • ’substitute keyword phrase’ should be taken in account.For example if you are providing “It staffing services” than you can use its substitute keywords like “It stafing services” “It staffing service” etc.
  • Use subheads with keyword phrase. for example for “It staffing services” you can include subheads like “It staffing services information” “about It staffing services” etc.
  • Post your release at your own Web site on its own page, linked from your home page, in addition to submitting it to your favorite press release distribution service.

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posted in SEO/Search Engine News | 1 Comment

10th June 2008

SEO for YouTube Videos

YouTube accounts for more than 60% of ALL online videos watched in the US. And your YouTube videos can be found in Google’s search results just like any normal Web page. This means they can rank number 1 in just days, with the right SEO.

If you’re looking to capitalize on SEO for Web 2.0, this is a fast and free way to do it. I won’t get into how to upload the videos and optimize the frame size, etc. That said; let’s assume you have signed up for your free account at YouTube.com and are ready to upload your first video using their easy to follow instructions. This is all the SEO you need to know…

1. When forming your title, think in terms of “long tail” keywords, meaning keyword phrases of three or more words. Be sure these are in the same order people would search for them (eg/ “long tail keywords” not “keywords long tail.”) Also try to anticipate what the user will type in his search. “How to” is one of the most common search phrases people use in Google and YouTube to get answers quick.

2. Think of “tags” as keywords and enter them like you would the Meta keyword tag of a web page. Select only the most likely search terms people are using and keep the words in the order people use them. Don’t just use random words separated by commas. Use full length search phrases exactly how people search for them. And don’t go too crazy here. Excessive tags tend to confuse the YouTube engine. Incidentally, if you have “how to” as a tag, also add “howto” (without the space.) If “how to” returns a bunch of unrelated junk your “howto” tag can better cut to the chase in YouTube’s search engine.

3. The description is where you have the most freedom. It’s best to begin the description with your main keyword (and title) as close to the beginning as possible. Something like this works well… “Learn how to…” then follow up with several sentences rich in long tail keywords (the same ones from your tags.) Grammar is not the most important thing in the world but try to make it friendly for people who might read the description before they decide to watch the video. Also remember that Google uses a natural text algorithm that can spot unnatural keyword spamming a mile away.

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posted in SEO/Search Engine News | 3 Comments

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