30th April 2008

Deep-linking : The nature of Internet Marketing

Deep links are an important to do in SEO. It’s a making of a hyperlink that points to a specific page or image instead of website’s home page. The percentage of inbound links from other sites to pages other than your homepage can be determined by the number of deep links to non optimized links.

Deep links are one of the most effective off page factors. For deep links:

  1. determine the pages having most link weight
  2. determine optimized pages with the appropriate anchor text
  3. combine internal links that are corresponding with page theme
  4. use deep links to give them load in search engines for a higher score

At the time of building links, to determine what Google deems as the most relevant page for your keywords in your site here is a command:

site:domain.com keyword or key phrase

Here replace the domain with your own site domain and the keywords with the keywords you want to emphasize. The page at the top of this search result represents the most worthy page to build deep links. Highlight, that page as a favorable landing page.

You should not have your homepage optimized for more than a couple of keyword phrases. Your SEO efforts should included internal pages optimized for different keywords. Internal directory links will help your search engine rankings.

With strong internal links, the first thing you should do is perform a content and link audit.

  1. Remove IRRELEVANT keywords.
  2. Create a new page to keep the focus i.e links leaving the page should not more than 10 per page.
  3. Make sure your main keyword/phrase is on the page as well as in the title at least one time
  4. Don’t try to optimize a page for more than 3 keywords.
  5. If you are using contextual links, from one page to other pages in the site, instead of navigation then make sure that you are using the main keywords for the page that you are trying to rank with.
  6. Use style sheets to keep your programming code offpage.
  7. Use your main keyword once in the h1 and with a slight variation in an H2 tag.

“Having Biggest Link is Not Important as Having Better Placed Links…!!!

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posted in SEO/Search Engine News | 0 Comments

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