The act of purposely clicking on ads (either banner ads or paid text links) on pay-per-click programs with no interest of purchasing the product. If ads are based on click-through (pay-per-click), the Web site publishing the ads and clicking the ads countless times can make a dishonest profit. This can be done manually, by automated tools, robots, or other deceptive software.

Google’s Process of Detecting Invalid Clicks:

Google is dedicated to a number of resources to protect account against invalid activity. Google examine each click on an AdWords ad by looking IP address, the time of the click, duplicate clicks and various other click patterns to isolate and filter out invalid clicks. This detection and filtering occurs over a number of levels including Real-time systems filter out activity fitting a profile of invalid behavior (such as excessively repetitive clicks) and Clicks and impressions from known sources of invalid activity are automatically discarded.

Various unique and innovative methods are applied at each stage of the filtering process, to maximizing proactive detection of invalid activity. Google engineers are also constantly improving monitoring technology, enhancing filters, and examining a growing set of signals.

Google also has a team that uses specialized tools and techniques to examine invalid clicks. When system detects potentially invalid clicks, a member of this team examines the affected account to pick the important data about the source of the potentially invalid clicks.

Google team make invalid activity very difficult and unrewarding for unethical users, thereby decreasing their chance of success. If Google found that invalid clicks have been charged in the past two months, it credit advertisers’ accounts.

To view credits for invalid clicks:

• Sign in to your AdWords account at https://adwords.google.com
• Select the My Account tab
• Click Billing Summary
• Click Advertising costs and adjustments for a particular month. Any invalid click credit you’ve received will be labeled Adjustment - Click Quality.

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