Blogger was launched in 1999 long before the technology became commonplace. Since then blogs have reshaped the web, impacted politics, shaken up businesses, and enabled millions of people to have a voice and connect with others.

Now this technology is becoming more and more applicable to the enterprise both inside and outside the firewall. As this year’s Intranet Journal product award winner in the blogging software category shows, Blogger is at the forefront once again.

The blogging software category ballot was wide open with a variety of hosted and installed platforms. Competition included: WordPress, Movable Type, Traction TeamPage, Apple iWeb, and TypePad.

With the variety of platforms and ways in which to use blogging software, this category is a lot like comparing a basket of mixed fruit. There is no simple one to one comparison. Simply deciding whether your company’s internal blog will reside within the firewall with an installed solution, or be access-controlled outside the firewall with a hosted solution is a major strategic and technology decision unto itself. At the end of the day, one voter’s comments sums up why Blogger got the nod: “simple, fast, hosted.”

If you have only thought of Blogger as an Internet platform open to all, what makes it possible for internal use is its access control feature. Access Controls let you decide who can read and who can write to your blog. Small teams within organizations (or even the entire organization for small operations) can use a group blog with multiple authors as a communication tool.

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