By: Mandeep

1. Keyword Stuffing

This is a technique to over stuff the Web page with repetition of a given keyword to get influencing search engine results. Keyword stuffing should be in boundaries. Search engines caught this trick very easily.

2. Similar Pages With Different Title

Don’t Spread the similar pages in your site. For example if you have a travel site with different pages but same information for two cities, collide them in one.

3. Link Farms

“Google hates link farms”
links farm is a huge set of highly interlinked pages, either with a fake content or some content scraped anywhere in little bits. The primary purpose of creating Link Farms is to give high number of links to a given Web site or increasing their link popularity score.These links are not “real” and so they are trying change search engine results.
The process of exchanging reciprocal links with Web sites in order to increase search engine optimization.

4. Duplicate Content

Search engines “Hate” duplicate content. They don’t want to spend their resources to index duplicate content. Creating unique content takes long time and great energy. Just because of this some may try to creep content from other sites and republish it for search engine to index their pages. “It’s unethical“.

5. Bridge Pages

These are basically fake pages which are over loaded with content and optimised for one or two keywords which again link to landing pages. These pages redirect the user to the page that the Web site actually wants the user to visit. Bridge Pages (doorway and gateway pages) are illegal and not allowed on major Internet search engines.

6. Cloaking

Cloaking is a form of Bridge Pages. Web sites use this technique to show the content of the page to search engine spiders for indexing and present entirely different page to the users. This technique is used to mislead the search engine robot.
Cloaked Web sites even ban or blacklist by search engines because it completely cheat the search engine’s algorithms.

7. Hidden Text

This is clouded content which usually invisible to user & only read-able by the search engine.
This technique is used to overload the keywords or keyword-phrases which are invisible to the user but helped in increasing ranking from search engine. Some time the we use White text on White background which a normal human user cannot see.
Avoid to use hidden text because you can play this trick with search engine for short period.
Their is a risk to having your site banned finally by search engines.

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