If you know how to use Squidoo to achieve improved search engine rank of your web pages, then you have a tool at your disposal that can be just as powerful as using traditional search engine optimization, if not more so.

One important facet of your Squidoo lens is that it could be listed on Google, or any of the other search engines, for your major keywords, and you should not lose sight of any promotional techniques that provide you with free exposure on search engines. If you Blink your Squidoo lens, you can win every way. Not just with Blinklist, but you can have it listed on just about every social networking site you can think of, Technorati and Deli.cio.us included. Also Furl, Craigslist, Stumbleupon and any of the many others out there.

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For those not totally aware of what Squidoo is, I don’t intend to go into the ethos of the site right here, other than to state that it can be used as a promotional tool as well as a being a virtual website. Your lens can also be given a Google PageRank. You can use your Squidoo lens in place of a minisite in order to promote yourself and your product, and improve your search engine listing. You can use it as a showcase for your products, your blogs or even your websites, and draw traffic to it and hence to those other online ventures you are involved in.

In order to use Squidoo as a promotional tool for your main website you have to know a lot about the topic of your site. It is not a tool to use to sell an affiliate product, for example, unless you are an authority on that product. However, if you have written a book on a certain aspect of SEO, and want to advertise it, then Squidoo is ideal for that. The reason is that you can give in order to earn. Hence, Squidoo is great for me, because I can provide visitors to my lens with useful information on SEO, while at the same time advertising my SEO site that offers my product. I then get visitors and a link from Squidoo, both of which are great for my search engine rank, and also listing position.

It might be possible just to advertise the product directly, but I prefer to provide information. That allows your visitors to become confident that know what you are talking about, and are not just a ‘fly by night’ that is trying to sell a product that you know nothing about. The objective of Squidoo is to provide useful information on topics to others interested in that topic. If they go to Squidoo and click on a category, they should be able to find all the info they are looking for.

Source : Seo-news.com

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