7th February 2008

How To Get Rank in Google?

To compete in competitive marketplaces you have to out-think the competition or invest more than they do. When you start from how little or how quickly you have the wrong mindset. Ask not what your search results can do for you, but what you can do for your search results.

Keep launching quality original content, keep working at brand building, keep making social connections, and watch the traction build. When you are new, can you predict what one idea is going to make the difference? For most people I don’t think so. Some types of success are deliberate, but for most independent webmasters, I think they accidentally step into success by working hard, being ignored, and then watching something blossom that they did not realize the importance of when they first launched it.

How long does it take to rank?
Is your site brand new? If so, how old are the top ranked competing sites. If they are a number of years old then it is probably going to take at least a year to catch up unless they are bad at marketing and link building or you have a great marketing idea that will help you build many organic links. If the companies that are ranking are multi-billion dollar corporations then you can’t outrank them with a one man website unless your site is integrated into the conversation of that marketplace and/or your site offers valuable tools and/or original linkworthy content.

If your site is brand new, you probably want to develop links over time in a fairly consistent manner. If you grow x links this month then you want to create x or more the next month. And that number sets the baseline for the following month. Months where you have no viral marketing ideas try to list your site in a few quality directories, join trade organizations, and get other clean links.

If you are sitting on an older site you may be able to grow links a bit more aggressively, and you may be able to get away with being a bit more aggressive with the anchor text you use in the inbound links.

In many regional search markets outside of the US the competition is much less fierce than it is in the US, and it is easy to rank for some fairly competitive keywords.

An exact match domain name may also provide ranking benefits in some search relevancy algorithms, which allows you to rank quicker without needing to build up as much link authority.

You Must Know the following :

  • How hard are your competitors working? If you are unsure track their current link count and their link growth. Also look for signs of public relation and the quality level of their inbound links.
  • How big is their head start?
  • How much are they investing?
  • Are there ideas they forgot to focus on?
  • Is your brand more focused than their brand?
  • How much risk are you willing to take?
  • Are competitors weighed down by bureaucracy?
  • Are you more passionate about your topic than the leading websites? Eventually people will discover that, especially if you are not afraid to market yourself.
  • Ask not what your search results can do for you, but what you can do for your search results.

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7th February 2008

Mingle With SEO Experts At Search Marketing Expo

If you’ve never attended the Search Marketing Expo, you’ve been missing out on a great way to find more ideas and the latest trends in the SEO industry. This year, you can catch the SMX between February 26-28 in Santa Clara, California. If you decide to attend, here are a few things you can expect to find there this year.

  • More than 50 SEO sessions designed for a variety of industries and skill levels
  • An SEO “Boot Camp” that covers the basics of the search engine optimization industry: Link building, copywriting and other fundamentals are the focus of this group. This is especially useful for beginners trying to learn how SEO can work for their businesses.
  • More than 20 SEO sessions designed to teach the latest organic techniques for those who already have experience in search engine optimization
  • Sessions that explore the future of the SEO industry, such as Search 3.0 and Search 4.0: Internet user behaviors, trends and patterns are the basis for upcoming success in search engine marketing.
  • Seminars and discussions led by people who have already achieved a great deal of success with SEO: Danny Sullivan, program chair and editor-in-chief of SearchEngineLand.com will be making a keynote address to begin the exciting event. Former founders of Google and other Internet powerhouses will also be on hand to give expert opinions and thoughts.

Source : Searchmarketingexpo.com

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posted in SEO/Search Engine News | 0 Comments

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