Source: Websitetips.com

Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.

1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then choose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

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Source : Seopulse.com

Probably one of the most debatable topics in search engine optimization is keyword density, defined as the ‘relative amount frequency of a particular keyword or phrase to the total number of words in a web page.’ So heated have the contentions been that even people considered to be SEO experts can’t seem to get down to a consensus about its use. In this article we explore the different standpoints about keyword density and give you ideas on implementing your own keyword density campaign.

Defining keyword density
Keyword density refers to how often certain keywords appear in a page (as a percentage of the total text). To get a page’s keyword density, simply divide the number of times a keyword by the total number of words on that page. Back in the days when search engines were not yet as smart as they are today, some websites listed literally thousands of unrelated keywords and phrases either on hidden pages or at the very bottom of the layout to boost their search engine rankings. But this was later circumvented by technology – search engines soon considered these sites to be ‘spammers’ and stopped reading them. Web owners seeking to increase traffic now rely on actual content for keyword density. But this new trend has spawned differing opinions, especially on the matter of keyword ratio.

Keyword density: How much is too much?
Keyword density is still, by far, one of the greatest mysteries of SEO. Different SEO experts have so far not arrived on a consensus regarding the optimum keyword density percentage. The opinions are so diverse – some say that the ideal keyword density is definitely lower than 2 percent, but some argue that articles should go as far as 20 percent! The story seems to be different for different people. While it is said that the technology of modern search engines enable them to shun high-density content that is obviously written solely to boost rankings, some webmasters still claim that 50% keyword density still works. For most sensible website owners, though, the answer is simple common sense. When people go online, they are looking for useful information – and they most likely to leave sites with keyword densities too high that the articles cease to make sense. That is why many website owners are now less concerned about keyword density – they instead focus on relevance and quality. You yourself can be a judge of whether your keyword content is too high. Try to read the text out loud and see if it sounds too repetitive – if the text annoys you, it will most likely annoy the reader, too. At the end of the day, quality is still key – keep your content sensible and relevant, so that readers keep coming back and you build a good reputation. The rankings will follow.

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Article Marketing is one of the best ways to advertise your business online. Here are just some of the reasons:

• You can reach a global audience for promoting your products.
• You can effectively sell whatever product or service you have - however expensive or inexpensive it is.
• You are establishing your and your business’ credibility by exhibiting your knowledge on the subject.
• You can create a brand identity for your business.
• You can make sure your brand gains in re-sell value, opening a whole new avenue of business for you.
• You can pre-sell your product to your potential customers.
• Article marketing costs almost nothing, but can gets niche-based international promotion for your products.

Several of the companies are already investing significantly in article marketing. There are hundreds of article directories on the Internet with millions of articles on them promoting businesses. It is an undeniable fact that Article Marketing is the way to go.If you have an online business, you should consider using articles to drive traffic to it.

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