By : Directnews.co.uk

A great many companies are using search engine optimisation (SEO) tactics which Google considers to be black hat, meaning they risk losing their ranking entirely, an expert has warned.

Patrick Altoft, director of Blogstorm, made his comments in an E-consultancy article, cautioning companies to double-check the strategies their SEO firm is employing to boost their ratings.

As Google now possesses 90 per cent of the UK market, companies cannot risk flouting the guidelines, he asserted.

Websites which are ranking highly as a result of link buying or selling or large-scale reciprocal linkers are most at risk of being noticed and penalised by the search engine, Mr Altoft commented.

“The key is to develop long-term strategies for sustainable rankings that will help sites ride through the inevitable Google ranking alterations without major trouble,” he urged.

Last week, Stephan Spencer, founder and president of Netconcepts, claimed marketers using risky SEO tactics now may find they are penalised by Google in the future if it retrospectively reviews web content.

He made his comments to online resource Search Engine Land, arguing that in the long run, the “pearly white hats”, which have always kept to Google’s rules, could be the only sites with a high search presence.

By : WEBWIRE | Source : Webwire.com

The premier event for search engine marketing and optimization will be taking place in London between February 18th-21st.

Search Engine Strategies (SES) will be holding a conference and expo in London next month with hundreds of exhibitors and experts coming together to discuss the latest in search marketing technology.

Attendance at SES London was up by over 50% last year as search marketing continues to become one of the most talked about areas in Internet marketing.

Search Engine Strategies, which will be held this year at the Islington Business Design Centre, is a leading global conference and expo series that educates attendees on search engine marketing (SEM), search engine optimization (SEO) and online advertising strategies and tactics.

Delegates will have the chance to network with one of the largest gatherings of search engine marketing professionals, in addition to attending the most comprehensive SEM/SEO learning opportunity in the UK or Europe.

The line-up of speakers includes experts in a wide range of Internet marketing fields as well as representatives from search engines themselves. Guest speakers include Mike Grehan, Kevin Ryan, Nick Carr, Kristjan M. Hauksson and Dr. Ralph Wilson.

A number of highly-specialised sessions on search engine marketing will be offered, such as ‘Dynamic Websites: Beyond the Basics’. Guest speaker Kristjan M. Hauksson, director of a leading.

Scandinavian Internet marketing company, and his colleagues will discuss a wide range of SEO tactics used in dynamic websites, including page titles, metadata, page headings, content, keyword embedded URLs, page rank and sitemaps.

The Search Engine Strategies conference and expo is geared towards online marketers, business owners, executives, webmasters and SEM/SEO and general web technology professionals.

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