Source: Websitetips.com

Increasing the performance of your online banner ads is essential for improving your Internet marketing ROI. By following these simple steps, you can optimize the performance of your banner ads and improve that rate at which prospective buyers take action.

1. Design Your Banner for Specific Sites.
Targeted marketing outperforms mass marketing 2 to 1. If you’re planning a specific banner advertising campaign, then choose a specific website where your prospects are visiting and design your banner for that website.

Banner ads that closely mirror the look and feel of the site upon which your ad is placed usually have the highest click-through rates. However, you may also try a design that is of stark contrast, to see if it produces greater results.

2. Animate Your Banner.
Research supports the fact that animated banners outperform static ones by a significant margin. This is because an animated banner is more likely to get noticed. There are various techniques you can employ such as blinking or movement when designing your banner. Try to stay away from static banners that only change when the page is reloaded.

3. Keep Copy Brief and Provocative.
Using words like “Free”, “Act Now”, “Click Here”, and so on are effective at getting a browser’s attention and encouraging them to click through to your offer. Try a number of different headlines or action verbs and see which results in the highest click-through rate.

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