Source: Marketmyproducts.com

Introduction
Email newsletter marketing is one of internet’s fastest growing marketing tools. It is done by sending internet marketing newsletters in the format of e-mail and forwarding them to the respective ezine members.

Purpose of Email newsletter marketing
While the foremost reason of e-marketing newsletter is marketing, some of the other benefits include promotion of your website and providing your clients an excuse to capture valuable data to use for other marketing campaigns.

Top Ten Tips for Effective Email newsletter marketing

The “From” and “Subject”
To start off, the ‘From’ field of your email should have either your name or your companies name - whichever resonates best with your clients. And in the subject don’t use the conventional “Vol. XX” or similar items, it would rather be better to use eye-catching subject title that prompts the recipient to open your online marketing newsletter. Of course, it should be relevant to the content inside the newsletter.

Build Your Own List
Sending email newsletters to readers who are genuinely interested as it can help you achieve higher click through rates. In order to do that, generate your own client list after careful and meticulous research - so that the optimum marketing can be materialized. Display a prominent sign-up box for better results. Avoid automatically generated e-mail addresses containing a bulk list of clients. Although e-mail costs only time and no money, repeated unauthorized mails may become spam and put you into trouble.

Be short and sweet
Avoid using long texts and explanations in online marketing newsletter. Your email should have condensed content which is more readable by your clients, this is very important as most of them tend to not read but scan through the message - looking out for keywords. The recipient should go for a page down function only twice, meaning the message has to be as short as possible. Also avoid displaying large and disturbing advertising banners which affects the readability of the content.

Spread the word: related/bookmark it/readit

Content
The content of email newsletter comes next. This is very much important as only based on this your clients acknowledge your email newsletter and respond. The content of the newsletter should be crisp and eye-catching, coupled with keywords as users initially only scan your e-mail before reading through them. Provide your reader with relevant and accurate information.

Talk to the customer
Your email newsletter should not be monotonous like high-school essay. Let your e-mails be in conversational tone with excellent flow -your readers should feel that the email is talking to them and educating them of various facts and information. Don’t try to be very casual or too formal, just try to fit in the correct tone required for marketing - as it is primary.

Frequency
Maintain a frequency for dispatching email newsletters. Creating and follow a production schedule that takes care of the frequency in which email newsletters are being sent. This type of arrangement not only avoids the 11th hour deadline to dispatch e-mails, but also helps you to stay on track with everything under your control.

Making an Editorial Calendar
Another important tip for effective Email newsletter marketing is to make an effective editorial calendar. The editorial calendar enables you to collect content as you come across it, and by setting google alerts you will be notified when new material is posted on a particular topic.

Viral Information
Fill your email newsletters with information that is quite interesting to read. Provide information that stimulates reaction so that the reader can share them by forwarding them to peers and friends. As interesting e-mails are easily forwarded, don’t forget to place a link within the newsletter such as “forwards this to a friend”. This enables forwarding made easier. Who knows, you may get a new subscriber?

Ready to Print
When the content in the email newsletter is excellent and interesting, many readers tend to take a print to read them at a later point of time. To enhance that function, format your e-mails to be in printer-friendly format. If that is not possible, give them a link to facilitate the process.

Personalize
Personalize your email newsletter marketing by addressing your readers with their names. They don’t want a automated system to send them a large chunk of message, rather, they expect a human touch in the marketing newsletter which makes them believe that a person has sent them the mail. Address your readers with their names in the email newsletters and win their long lasting relationship.