Don’t Use Blogs For SEO!
By : Mark White | Source : Betterbusinessblogging.com
It is an absolute waste to set up a business blog with the sole intention of using it to enhance your Search Engine rankings. If you do, then you will not only be missing out on the important benefits that blogs offer but also jeopardising the success of your own, right from the word go.
“But I thought a business blog would help my rankings!”, I hear you cry. “Absolutely”, I reply, “it will, enormously so!”
But that’s not the point. Blogs enable you to do so much more, whether you are using them to communicate with your readers, build trust and connections with both customers and prospects alike, carry out market research or customer service, or indeed any of 101 different business uses that they can be put to. And that’s where your focus, effort and attention should be directed, not simply on helping your Search Engine Optimisation (SEO) efforts!
If you do these things correctly and keep the content of your blog focused on what your target audience wants then, believe me, the so called “Google Juice” will flow naturally because of what you write and the way you write and structure it, but as an automatic by-product rather than the sole result.
Google / Search Engine benefits have to be viewed for what they are – an excellent by-product which is great to have. However, the reason for joining a site like that is to help foster relationships with other business people and provide networking opportunities. That’s why it’s called a Business Networking Club rather than a Google Ranking Club. Google juice is great but that cannot be the main reason for your being there or else the networking element will ultimately die, killing the site with it.
And the same is true with blogs. Business blogs are great in providing enhanced Search Engine opportunities but try not to focus too much on those or you risk losing everything. Focus instead on your readers in your blog and its guaranteed that your SEO desires and requirements will follow.
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