14th May 2008

Get natural links

It’s not easy sometimes to get other bloggers to link to a new blog. linkbaiting is one way to established blogs. Link Bait means putting something so good on your website that people would love to link.
This is the preferred way to natural link building. The idea behind linkbait is to create content that attracts links. It’s a kind of sensationalism that naturally attract backlinks for your web page by getting people to talk about it.

According to the Search Engine Journal, the top Link Baiting techniques are “News, Contrary, Attack, Resource and Humour”.

Have a look at list of ideas:

  • Write an interesting article
  • List of blogs, latest news in your niche
  • Write some funny humor, practical and useful related to your niche
  • A how to, reports, history etc. related to your niche
  • Run some kind of useful informative contest
  • Write something controversial
  • Be the only one in your niche to find something to not like about a story, or like about a story/product.
  • On the same theme, post “Why is WRONG about…”
  • Make a tool that contain link to your site but people can put that tool on their site also. It will be counted as backlink to your site.
  • Write useful comments on something that is happening
  • Insert a new acronym in your niche and get people to talk about it
  • Try something new and entertaining every time
  • Expose a scammer
  • Interview Widely known people and publish it
  • Make some eye catching pictures related to resource
  • Publish some major event related to resource
  • Become an expert in your niche and try to write valuable information every time to to catch people’s attention

Sometimes even a little bit of work can generate a reason for people to link to you.

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12th May 2008

In SEO : custom error 404 page

[from the HTTP error “file not found on server”] Extended to humans to convey that the subject has no idea or no clue — sapience not found or the document you’ve tried to access can’t be located. This can happen when the page is moved, not uploaded, is misspelled or the URL people are clicking through is not formed properly. The first 4 indicates a client error such as a mistyped URL. The middle 0 refers to a general syntax error. The last 4 just indicates the specific error in the group of 40x, which also includes 400: Bad Request, 401: Unauthorized, etc.

Requirements for Customizing the 404 File Not Found Page

If your web host has not enabled the facility for your website to create 404 page then there is no possibility to customize 404 error page. Web host which provide this facility will already mention of this. Also if they mention that you can create “.htaccess” file (e.g. Apache web servers)it means that you can also make 404 File Not Found error page.

Creating the custom page itself isn’t difficult. It is just an HTML file saved with any name.
Little extra work is require to get your custom page to show up on a 404 error. You will also need to be the one in charge of your web site, and it must be under your own domain name. If you do not have permission to do this, be sure to ask your web host before you proceed.

To start, there are some steps to follow:

  1. Go to the main directory of your web site through FTP or Telnet.
  2. Look for a file there named .htaccess
  3. If you have the file, you will want to edit it. If you do not have the file, create a new text file and save it as “.htaccess”
  4. While creating a file if you are creating the file from scratch, type the following line into the file, changing the url to the location of your custom page:

    ErrorDocument 404 http://www.example.com/custom_page.html

    Keep it all on one line, with a space on each side of the number 404. Also, this is case sensitive, so be sure to check the case of the E and D in ErrorDocument before you proceed.

  5. If you already have the file and need to edit it, look for a line like the one above. If it is there, you can just change the url. If you do not have the line, add it in after everything else on its own line.
  6. When you are done, upload your new .htaccess file to the server. Then, be sure to use the CHMOD command through your FTP or telnet program to set the permissions to CHMOD 644. Also be sure that you have uploaded your custom page to the server, otherwise you’ll get a 500 server error or something similar.
  7. Once that is done, then test it by typing a URL that you know does not exist.You should get your custom page, ready to bring in the lost visitors that may be out there.

You should make your 404 page larger than 512 bytes, even when you are testing. Otherwise Internet Explorer (IE) will load what it calls its built-in “friendly HTTP error message” instead of your 404 page.

Common Errors with a 404 Custom Error Page

  1. Some times people make error while customizing their page is putting a wrong url in their .htaccess file. When user trying to access a missing file the web server goes in to loop.
  2. Your 404 Error Page may be loaded either from the main directory or from a subdirectory or even your CGI-BIN directory. When you put links on your 404 Document Not Found page be sure that you use the full URL and not a relative link. That is, use things like
    < a href="http://www.example.com/sitemap.html" >Site Map< /a > instead of
    < a href="sitemap.html" >Site Map < /a >

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9th May 2008

Now Yahoo becomes more informative

India is the first market in which Glue Pages Beta is being launched by yahoo.

Yahoo launched this new search concept. This is the new way to find answers quickly.

Only Yahoo India is using Glue Pages as the default search option, however, so the company appears to be pretty interested in this presentational style.

Now Search is United with text, images, and video content from anywhere on the web on a single page. Currently you can get the most relevant information for health, sports, entertainment, travel, technology and finance from across the Web.

The Glue Pages were designed to save time and a new way of serving content on a broader level. This search technology is used to get the most relevant search results alongside classic Yahoo India Search Results.

Users can switch back to Classic Search Results with a small tab.

A search for a topic combines results Yahoo Groups, Yahoo blogs, HowStuffWorks, Yahoo Health and Yahoo Answers.

Glue Pages combine traditional search results with a wealth of other related information. Traditional search results appear on the left side of the page, with other modules like sponsored links, medical information, Wikipedia entries, stock charts, Flickr images, train schedules, restaurant lists, recipes, news, and even Google blog search results.

Because Yahoo already having its research and development base in India, developers are available to create applications around the Yahoo technology, Glue Pages beta was selected to run on the Yahoo India site.

Yahoo Look for Glue Pages to spread if it’s at all successful in India.

If you want to get the whole information for a particuler subject then put a specific keyword related to that category . For example if you want to search for sports then put name of the game like Football in http://in.search.yahoo.com/ It will returns standard search results on the left, in the right you will have Wikipedia: football, News: football, Answers: football, Flickr Images: football.

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