By : Nidhi Gupta

Web portal is a site on the World Wide Web that typically provides personalized capabilities to its visitors, providing a pathway to other content. It is designed to use distributed applications, different numbers and types of middleware and hardware to provide services from a number of different sources. In addition, business portals are designed to share collaboration in workplaces. A further business-driven requirement of portals is that the content be able to work on multiple platforms such as personal computers, personal digital assistants (PDAs), and cell phones.

In the late 1990s, the Web portal was a hot commodity. After the proliferation of Web browsers in the mid-1990s, many companies tried to build or acquire a portal, to have a piece of the Internet market. The Web portal gained special attention because it was, for many users, the starting point of their Web browser. Netscape Netcenter became a part of America Online, the Walt Disney Company launched Go.com, and Excite became a part of AT&T during the late 1990s. Lycos was said to be a good target for other media companies such as CBS.

Many of the portals started initially as either web directories (notably Yahoo!) and/or search engines (Excite, Lycos, AltaVista, infoseek, and Hotbot among the old ones). Expanding services was a strategy to secure the user-base and lengthen the time a user stayed on the portal. Services which require user registration such as free email, customization features, and chatrooms were considered to enhance repeat use of the portal. Game, chat, email, news, and other services also tend to make users stay longer, thereby increasing the advertising revenue.

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By: Nidhi Gupta

Using RSS as a source of timely and up-to-date information is a positive evolution and a definite step forward from where we are now. The advantages of RSS over traditional emails are:

1. RSS is timely. Subscribers get updates and breaking news as soon as they are published and not on the date the newsletter is due. RSS allows us to plug into selected sources of information, like independent reporters, researchers and industry analysts and when they disseminate or report some new information, it allows us to be the first to get it, without having to subscribe to any newsletter, or having to disclose our email address to a new, unknown company.

2. RSS is cost-effective. Cost of delivery and distribution is reduced dramatically. No more paying a mailing list distribution provider, nor having to format and layout news and articles for a different media than the website.

3. RSS is standards-compliant. (If wanted) Maximum compatibility is preserved allowing email subscribers with text, HTML, AOL or MIME Multipart preferences to all receive well formed news updates perfectly compatible with your email client.

4. RSS is email independent. Email client not required. RSS news and feeds can be easily read online, aggregated into a web page journal/portal, sent out to SMS clients or managed to create new online content.

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By : Nidhi Gupta

Blogging is very popular today. The two main blogging platforms are blogger.com and Wordpress. The platform that will work best for you depends on many factors. Learning the advantages and disadvantages of each will help you make that decision.

Blogger allows you to put up a blog quickly and easily. There is no need for you to have a website or a domain name. Blogger hosts the blog for you.

Registration is free and takes only minutes. Once you are registered, you can immediately begin to set up your blog. Templates are provided for you to use and can be easily changed at any time to give your blog a new look.

When you add a post, you simply name it and, if you have a website, link it to your site so visitors can easily visit your site by clicking on the title.

Type in your text and preview it to be certain it looks good. Then publish it. Your blog is now live.

If it’s this easy, why would you not simply choose Blogger and be done with it?

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