By : Nidhi Gupta

The successful search engine optimization (SEO) of a dynamic web site requires complex search engine technology and methods that are substantially different and much more sophisticated than the SEO techniques used for ordinary, more conventional static web sites. In this article, we will explain how to successfully optimize these dynamic web sites and some of the techniques that we know will achieve good results.

Even as advanced Internet technology is today, it is still rather difficult to get dynamic web sites properly indexed in the major search engines unless they are professionally optimized by a reputable SEO firm. Although most search engines claim they now index the majority of dynamic web sites, and they do, but experience has shown us it won’t really happen without some serious optimization work. Over and above that, the priority positioning of the site’s most important pages is another matter altogether.

Search engine-friendly URLs
There are numerous techniques SEO professionals use to convert dynamic URLs (uniform resource locators) into search-engine friendly URLs. However, before going into that topic, we will first look at how dynamic databases used in today’s modern e-commerce secure web sites are designed and the main reasons they are a bit more complicated to index in the major search engines.

What prevents dynamic sites from getting in the engines?
Today, most dynamic web pages are created “on the fly” with various technologies such as ASP (Active Server Pages), Cold Fusion technology, JSP (Java Server Pages) and so on and so forth. Now all these pages function very well for real users actually visiting the web site, but they usually create a mess with most search engine’s crawlers or spiders, such as GoogleBot and FreshBot and most of the others.

Source:Seotoday.com

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By : Nidhi Gupta

Web portal is a site on the World Wide Web that typically provides personalized capabilities to its visitors, providing a pathway to other content. It is designed to use distributed applications, different numbers and types of middleware and hardware to provide services from a number of different sources. In addition, business portals are designed to share collaboration in workplaces. A further business-driven requirement of portals is that the content be able to work on multiple platforms such as personal computers, personal digital assistants (PDAs), and cell phones.

In the late 1990s, the Web portal was a hot commodity. After the proliferation of Web browsers in the mid-1990s, many companies tried to build or acquire a portal, to have a piece of the Internet market. The Web portal gained special attention because it was, for many users, the starting point of their Web browser. Netscape Netcenter became a part of America Online, the Walt Disney Company launched Go.com, and Excite became a part of AT&T during the late 1990s. Lycos was said to be a good target for other media companies such as CBS.

Many of the portals started initially as either web directories (notably Yahoo!) and/or search engines (Excite, Lycos, AltaVista, infoseek, and Hotbot among the old ones). Expanding services was a strategy to secure the user-base and lengthen the time a user stayed on the portal. Services which require user registration such as free email, customization features, and chatrooms were considered to enhance repeat use of the portal. Game, chat, email, news, and other services also tend to make users stay longer, thereby increasing the advertising revenue.

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