By: Nidhi Gupta

Using RSS as a source of timely and up-to-date information is a positive evolution and a definite step forward from where we are now. The advantages of RSS over traditional emails are:

1. RSS is timely. Subscribers get updates and breaking news as soon as they are published and not on the date the newsletter is due. RSS allows us to plug into selected sources of information, like independent reporters, researchers and industry analysts and when they disseminate or report some new information, it allows us to be the first to get it, without having to subscribe to any newsletter, or having to disclose our email address to a new, unknown company.

2. RSS is cost-effective. Cost of delivery and distribution is reduced dramatically. No more paying a mailing list distribution provider, nor having to format and layout news and articles for a different media than the website.

3. RSS is standards-compliant. (If wanted) Maximum compatibility is preserved allowing email subscribers with text, HTML, AOL or MIME Multipart preferences to all receive well formed news updates perfectly compatible with your email client.

4. RSS is email independent. Email client not required. RSS news and feeds can be easily read online, aggregated into a web page journal/portal, sent out to SMS clients or managed to create new online content.

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By : Nidhi Gupta

Blogging is very popular today. The two main blogging platforms are blogger.com and Wordpress. The platform that will work best for you depends on many factors. Learning the advantages and disadvantages of each will help you make that decision.

Blogger allows you to put up a blog quickly and easily. There is no need for you to have a website or a domain name. Blogger hosts the blog for you.

Registration is free and takes only minutes. Once you are registered, you can immediately begin to set up your blog. Templates are provided for you to use and can be easily changed at any time to give your blog a new look.

When you add a post, you simply name it and, if you have a website, link it to your site so visitors can easily visit your site by clicking on the title.

Type in your text and preview it to be certain it looks good. Then publish it. Your blog is now live.

If it’s this easy, why would you not simply choose Blogger and be done with it?

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