By : Nidhi Gupta

Directory submissions can be done both manually and automatically. In automated submissions directory submitter softwares are used that can submit website to the hundreds of directories available on the web. Manually it is a time consuming and hectic process. To increase the speed automated submitters can be used. Directory can be submitted in many websites in minutes.

As automated directory submitters allows you to submit your website in hundreds of directories and there are chances of getting instances and back links from some of these. So these are very popular and an easy way to get one way links for your website. If you get good quality links from higher page rank sites they are always given due importance and value by search engines. Thus with a good number of high quality links your website has a chance to come in the top of search engine rankings. Apart from these other factors like on page optimization and quality content can also not be ignored.

Directory submission which are done manually increase the cost factor. And it takes hours to accomplish this task .But there is problem with automated submissions. Every directory and search engine has different behavior and guidelines. Automated submissions do not consider the different features of search engines and directories while submitting. They treat all the directory guidelines in a same way so there are chances of getting wrong data being entered in the form fields which can provide malicious information to the users at the end.

These softwares submit very fast in the directories in the same go to get your websites being noticed but there may be some directories which may have disappeared or do not exist. This can be seen only through manual submissions so there are more chances of error in automated submissions.

Some SEO experts consider manual directory submissions are better way of submission as humans can see in depth the directory category, edit the descriptions as and when required and place the right and most appropriate keywords which is not possible in automatic way. Sure it takes time but accuracy also matters. No doubt this task is not enjoyable some times but in terms of accuracy and output it matters.

So the conclusion can be that manually submitting sites and blogs makes the user to have complete control of their site, and see them occasionally in which directories it is placed. It also helps to submit your website effectively and it’s an ongoing process and human submissions are linking with motive and theme. Automated way is a case of blindly linking without caring for errors, spamming and delicacy.

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By : Nidhi Gupta

Because there are such a large number of affiliate programs to choose from and many are structured differently, here are some tips to keep in mind while looking for a good match.

First, you need to be sure you are comfortable with the product you’re promoting or selling and you have confidence in the advertiser you are linking to. Check the pages on the advertiser’s Web site. If it’s something you yourself would never consider purchasing, or it possibly looks a bit unreliable, then chances are your visitors won’t be interested in it either. If you’re running a content-based site, you don’t want to sell anything that might offend visitors or lower their opinion of your site.

The best rule of thumb is to pick affiliate programs that offer something that’s relevant to your site. For example, if your Web site is about registering domain names, look for affiliate programs that are related to the topic such as Web site hosting, Webmaster tools and software, Web site templates and so on.  There is nothing worse than advertisements that stand out like a sore thumb on your pages (e.g., online casino ads placed on a Web site about elementary school math tutorials). Even niche sites can find affiliate programs that are a good match.

What is the Advertiser really offering its affiliates? Make sure you really understand the affiliate agreement and that you’ll be able to comply with it. Take the time to check out the advertiser before joining to ensure they really do pay out to affiliates and that their program is not a scam. Look at what the advertiser is offering in terms of tracking and reporting tools for affiliates. Good programs will provide you with a way to access real-time automated statistics to view conversions, sales and commissions. Be sure you have ad and product display options to integrate the advertising into your Web site. Can you change the colors, themes and choose from a selection of different sized banners and buttons?  With this type of service it means a little less work for you, the affiliate, and it also means your affiliate program meshes with your site.  Some higher-pay programs may look attractive, but may offer a higher commission because they might not provide support and tools to their affiliates. If this is the case, make sure you determine if this program will be too high-maintenance for you before joining.

Generally speaking pay-per-click programs offer the lowest dollar value for conversions, and you’ll need a higher click through rate to earn money. Pay-per-lead and pay-per-sale programs will usually offer a higher commission, but you’ll have less visitors clicking through to complete the transactions, so you need to have a lot of unique visitors. Use your own traffic and reporting tools to determine which type of program will have a better chance of success on your own site.

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