By : Nidhi Gupta

Email advertising is, as the name suggests, the use of email in marketing communications. E-mail advertising can be very effective if done right. It is up to you to find the right techniques to help you use this type of marketing tool to your highest advantage.

Why is email marketing so popular?

Email marketing is so popular because:

1. sending email is much cheaper than most other forms of communication
2. email lets you deliver your message to the people (unlike a website, where the people have to come to your message)
3. email marketing has proven very successful for those who do it right

Different Types of E-mail Advertising

One type of e-mail advertising is targeting e-mail advertising. This is the act of marketing to people who you are sure would be interested in the information that you have to offer. This info could be about products, services, or publications that you have available.

Targeted advertising is usually done by making sure that your e-mails match with what type of information is requested by a consumer. Also, the pages of your sites where people would sign up to receive a newsletter would be relevant to topic of a newsletter that is sent.

Bulk e-mail advertising is very similar to targeted e-mail advertising. The biggest difference is that usually the same type of ad is sent to whoever signs up. This means that mass quantities of people could receive materials in an e-mail by an advertiser that may or may not be likely to be tailored to their specific needs or interest.

A different type of e-mail advertising is e-mail opt in advertising. “Opt In” dvertising can be described as the act of a consumer responding “yes” to information being sent to them. This option is usually provided when a person decides to participate in a survey after which completed is an offer for a reward.

There are also free and paid e-mail advertising services out there. These companies usually will do all your e-mail advertising for you. In fact, that is often the case with “Opt In” advertising, unless you create your own e-mail marketing campaigns.

The Advantages and Disadvantages of E-mail Marketing

One of the biggest questions asked by advertisers is whether or not e-mail advertisement is really effective. Just like any other ad program it has its advantages and disadvantages.

One of the biggest advantages of e-mail marketing is that it helps companies and organizations keep their loyal costumers informed. Additionally, it also reaches people on a more direct level, in a similar way that direct mail does.

The problem that marketers have with e-mail marketing is that not all consumers-even ones who sign up-will read the newsletters that are sent to them. Therefore, quite a bit of them are resorting to other direct e-mail options. For instance, a large number of companies or organizations will create video e-mails, or they will have people sign up for RSS feeds.

In conclusion, while email advertising may have few disadvantages, the good out weigh those. By allowing you to write personalized, effective opt-in email messages, and distributing to targeted prospects, result in a higher profits from your targeted web site.

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