By : Admin

To get your page highly ranked on various known search engines like Google, MSN and Yahoo, and to have as much traffic as you need for your success, SEO is the best weapon. Search Engine Optimization is not only the art of putting title in the tile tag or heading in the H1 tag but it is much more than that.

Search Engine Optimization (SEO) is how high ranking websites have improved their position in search engines and directories – ethical optimization will improve your web site’s position. SEO requires the combination of content writing, marketing and website design that incorporates correct website building techniques.

Top ranking web pages are not simply lucky. They’ve been made with a lot of time, care and devotion. You need to pay attention to every nook and corner in order to get a high ranking for your website.

URL: Always consider keeping your URLs short as the short URLs are more inclined to help a site rank well. Search engine robots have a tendency to regard longer URLs as belonging to the inside pages as distinct to the main/home/index page. A URL of 60 characters or more may not be spidered by some search engines so the object is to have a URL as short as possible but long enough to include the most important keyword/s. Also, shorter URLs are also easier to remember.

Webpages: Decide how many webpages you want in your site by focusing on the different topics to be covered. This will determine the number of navigation links to your inside pages. You may gain some knowledge from looking at your competitor’s sites for the various headings they have used.

Keywords selection: It is helpful to establish a list of keywords that belong to the individual Web pages that you have decided to use so if you do this initially then your task will be more simple. Use plural as well as singular words. An ordinary search will pick up the singular words from the plural but not visa versa.

Visual Appearance: Your website should appear attractive and interesting. Design your website in a way that it serves the purpose of being effective. To put simply, it should be capable to capture your potential customers attention, retain their interest , create their desire (to buy) and inspire them to act, which means conversion of your website visitor into a customer!

To make your webpage more attractive use a header, incorporating your logo and try breaking the text up with images, particularly within the top fold of the screen.

Linking to other Websites: Your Website will rank higher if you have reciprocal links to your websites enabling visitors, as well as the search engine spiders, to easily visit your site from other websites. Avoid using JavaScript links, which are not compatible with all browsers, but instead use true hyperlinks throughout your site.

Website loading time: Your main page should load rapidly and if your inside pages take a little longer to load it is not as critical because once your visitor arrives and provided your main page catches, and retains, their attention they will be more likely to wait for other pages to load. The most common reasons for slow loading pages are graphics that are not optimized or using Flash in the design but many other causes including height and width of images not included in the HTML will slow loading as the browser must decide what space to allocate for those images.

Content copywriting: Its a fact that the Search engines loves creative and original content. Make attempts to nourish you website with new content from time to time. This will not only bring new life to your website but help to attract traffic and high rank too.

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By : Nidhi Gupta

Already a very popular method of achieving a high search engine ranking, article PR (aka article submission) has now entered the mainstream. As such, its popularity is increasing at a dramatic rate. While this is great for SEO copywriters, there are some side-effects that need to be addressed if article PR is going to remain a viable search engine ranking technique. This article discusses some of those side-effects, along with how they might be addressed.

But first, a little on article PR

Article PR is the process of writing ‘free reprint articles’ and submitting them to the 250+ established article submission sites on the Internet. An article submission site is simply a repository of free reprint articles – a place where authors can submit their articles free of charge, and where webmasters can find articles to use on their websites free of charge. In return for free use of your article, the webmaster includes your author bio and its links to your site. Every time your article is published, you get another link to your site and a boost to your ranking. If the quality of your article is high, it can be published hundreds of times.

The rise and rise of article PR

Article PR is such an effective way of generating a high search engine ranking that it has now entered the mainstream. As a result of its newfound mainstream popularity, the number of articles being written and submitted has increased by between 100% – 600%! Various article submission sites like EzineArticles, GoArticles, ArticleBlast, and many more has seen a huge increase in articles submitted by users.

The side-effects of the rise of article PR

A number of writers have voiced the fear that article PR will die through ‘over-use’, just as keyword stuffing and link farms died. But it doesn’t seem so. Why? Because article PR isn’t just useful to authors and SEO copywriters. The success of article PR is based on the premise that our articles are also useful to READERS. So long as the majority of articles remain useful (i.e. helpful, informative, and easy to read), readers will still want to read them, publishers will still want to publish them, and article PR will remain a viable link building method.

This is true no matter how many people are writing and publishing free reprint articles. Frequent use of a tool doesn’t make the tool ineffective. (Just look at traditional forms of advertising – millions of businesses engage in radio, print, and TV advertising, and those methods remain very effective. The fierce competition simply encourages advertisers to improve the quality of their ads in order to stand out.)

No, there’s no such thing as too many articles. However, there is such a thing as too many BAD articles. Readers want helpful, credible information; they don’t want badly written articles or empty words (‘article spam’) which simply carry a link.

Just as importantly, webmasters don’t want to spend hours trying to find the right article to publish. At the moment, there are literally hundreds of article submission sites out there. Most of them are generic, fully automated affairs that involve no human moderation. They don’t distinguish between good writing and bad, they don’t cull article spam, and they don’t categorize their articles very well. As a result, publishers have to wade through a sea of poor quality to find a handful of useful articles.

These issues are the real hurdles that need to be overcome if article PR is to survive.

Overcoming the problems

The article submission sites will overcome the problems. Here’s how…

As mentioned above, readers aren’t interested in bad articles or article spam. This means that, in the long run, there’s no real value in publishing such articles (either for webmasters or article submission sites); readers will frequent the sites that publish useful articles and ignore those that don’t. Likewise, publishers will frequent the article submission sites that post useful, easy-to-find articles and ignore those that don’t.

This means we’ll see an increase in the number of human-moderated article submission sites. And once this happens, the article PR landscape will change forever:

1. Human moderated article submission sites will offer a higher percentage of quality articles, and those articles will be easier to find;

2. Human moderated article submission sites will attract more publishing webmasters, and, as a result, more authors;

3. We’ll see a decrease in the number of un-moderated article submission sites because they won’t generate enough traffic to make AdSense profitable;

4. We’ll see a decrease in the overall number of article submission sites (anyone can launch an automated article submission site, but it takes real commitment, business sense, and a dedicated budget to run a human-moderated article submission site);

5. The spoils will be greater for the surviving article submission sites, so they’ll go to greater lengths to ensure the high quality of their articles; and

6. We’ll witness the decline of article spam and poor quality articles simply because they won’t be accepted at the good article submission sites.

All in all, it’s a positive outlook for authors and publishers of quality articles.

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Source: Divinewrite.com