By : Nidhi Gupta

If you are working in Search Engine Marketing , you need to have several inevitable tools that offers a great help and assistance. Here follows a list of some very important tools that every Search Engine Marketer is required to have in his kit.

XML Sitemaps Generator: The XML Sitemap Generator crawls through all levels of your site to generate an XML sitemap. It also gives you a running count of pages, provides a text-based URL list and a HTML sitemap you can import straight into your site. The online version of the generator is free for sites of less than 500 pages. It can be set up to automatically index your site, upload an updated XML file to your server and ping Google and Yahoo when done.

Google Analytics: Google Analytics is free web-based site metrics/analytics software hosted by Google. After you insert tracking code on all desired pages of your site, Google collects data regarding visitor activity and then you are able to log into an Analytics interface and view site activity and produce reports.

Backlinkwatch.com: Type your URL into Backlink Watch and get complete detailed information about the quality and quantity of backward links pointing to your website. It will show you anchor text, Google Toolbar PageRank, total outbound links on that page and nofollow flag for each of your inbound links available.

Jim Boykin’s tools: A collection of 17 free SEO tools developed by Jim Boykin and his staff, including a cache analyzer, Backlink checker, keyword density tool and multiple inbound and outbound link checking tools.

Google Webmaster Central: Google Webmaster Central is Google’s one-stop shop for webmaster resources. It contains answers to common questions about Google crawling and indexing and guidelines for webmasters to follow when publishing their content. It also provides statistics, diagnostics and management of Google’s indexing of your website, including Sitemap submission and reporting.

Yahoo! Site Explorer: Yahoo! Site Explorer is Yahoo’s version of Google Webmaster Tools. It allows you to explore all the web pages indexed by Yahoo! Search, view the most popular pages from any site, view a comprehensive site map and find pages that link to that site or any page.

Ranks.nl: Ranks.nl is a keyword density and page prominence indicator. Type in a URL and target keywords to determine the page density and prominence for certain keywords within the page text and/or HTML tags.

SearchStatus for Firefox: SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing in the search engines.

Google Reader: Google Reader is a RSS and XML feed reader that constantly checks your favorite news sites and blogs for new content and presents them to you in one interface. It also allows you to share sites/pages of interest with others.

Blogger: Blogger is a popular online blog hosting and templating service owned by Google, where you can quickly set up a blog of your own to post thoughts, interact with people, and more.

The Lynx Viewer: The Lynx Viewer developed by YellowPipe allows webmasters to see what their pages will look like when viewed with Lynx, a text-mode web browser. This view is very similar to how search engine robots see your site.

Basecamp: Basecamp is an online collaboration and project management service designed for staff and clients to manage internal and client projects from multiple locations.

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