By : Admin

Most of the webmasters running PPC campaigns fails to get a satisfactory Return on Investment on their campaigns. Whether they perceive it or not but the major reason behind this is inability to allocate time and resources necessary to maintain a successful PPC campaign. Most of the webmasters fails on the simple tricks and strategies that are required to pump blood to a PPC campaign. Here are few of them:

Not Enough Advertisements

This could be flagged as the biggest problem with most of the PPC Campaigns. Most of the times campaigners do not put enough ads to cover the number of keywords the client was targeting. Ideally, each keyword should have it’s own ad, sometimes two, because it is important to have each ad focused on the keyword and also, repetition of those keywords is must.

Using Ads That Don’t Reflect Target Keywords

Make sure that you always use targeted keywords in your Ads. In order to entice people to click, it is mandatory to provide them with the keywords they were searching for. You should always use your target keyword in your ad headline and first or second line of ad text.

Quality Score Column

Many of the campaigners do not use the Quality Score column. Quality Score columns is provided by Google that helps webmasters to know the quality score of their keywords so they could tweak bids and ads. This column tells you how effective your keywords are by marking them Great, OK or Poor. The better your score, the lower the minimum bid Google requires you to pay for each keyword.

Not Using Position Preferences

Position Preferences is a powerful feature provided by AdWords. It gives you the ability to tell Google what positions you want your ad placed in for particular keywords. This is a particularly useful feature for more competitive keywords, where you can specify lower positions for your ads where keywords have too high a price tag for top positions. It gives you more control over when your ads appear and how much you spend.

Not Using Targeted Landing Pages

It is must to have destination URLs that led to pages on your site specifically relating to those products and services. But not using targeted landing pages could be catastrophic. For this purpose, the destination URLs for all ads and keywords should be reviewed to ensure they are focused to the search query.

Not Using Negative Keywords

One of the major problems with PPC campaigns is no use of negative keywords. The use of negative keywords is a very powerful but often overlooked feature of a PPC campaign. A negative keyword is a keyword that prevents your ads from being shown for irrelevant search queries. You should always include some negative keywords in your PPC campaign to ensure your ads are not triggered for inappropriate search queries.

Before declaring your PPC campaign dead or unimportant , it is mandatory to explore more and try the above mentioned tricks to get you trust back in PPC.

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