By : Admin

Keywords play a very important role in the ranking of your website because people simply not arrive at your website but they find it through a keyword search in the search engines like Google, Yahoo, and MSN. Thus, the first and most important step to achieving higher search engine ranking is to become crystal clear on which keywords you want to target.

Your job is to determine what keywords your ideal customer would type into the search engines, and then build your search engine optimization strategy to target those keywords. The process for determining the best keywords isn’t really easy. It does involve a lot of time and efforts. In order to get highly effective keywords, you might outsource your job. Many people think they know how to do keyword research, but rarely will they do the steps that really matter. Here’s what you need to do:

1. Find a seed keyword: A seed keyword is basically a root word. This gives you or your keyword researcher a solid idea of where to start.

2. Set context: The next thing to stress upon is the context of the keyword. That is, what types of words you are looking for. Whatever your intentions are is fine. It’s just at this step that you provide some boundaries for what you’re looking for.

3. Set-up target: This is a pivotal area. Remember you can really only optimize a page for one or two keywords. So, it would be much beneficial to stress upon few but crucial keywords rather than optimizing for a huge pile of keywords which may in turn be a sheer waste of time and efforts. As the next step, you would need to acquire a competitive number of inbound links to each of these pages in order to outrank your competition and get any visitors from the search engines.

4. Specify: You need to be clear on what information you’ll have to weigh in order to decide if a keyword is worth targeting. This means you need to understand how search engines rank your web pages compared with your competition. The process is somewhat like this.

First of all, search engines look at your individual web pages. They determine how relevant your web page is to different keywords, which they derive from the content and composition of your page.

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By : Nidhi Gupta

Page Rank is a very important measure for a website. It indicates the content volume of a site, and it also proves the site’s popularity, or how many external links it has pointing to it.

We all strive for the highest Page Rank we can muster for good reason. Having a high ranking means traffic, and traffic means more sales potential, which is why we write and submit articles. Placing articles on your site increases its relative content volume, and submitting the articles with a bio box creates external links pointing to your site.

It’s all about exposure! The more we have the more profit we make. Simple!

But it’s not that much easy too. . .

Site Popularity doesn’t come from having your links just anywhere. You see, there’s a method to the madness that brings it all full circle.

To achieve a higher Page Rank through external links, you need to put your articles on sites that have an equal or higher Page Rank than the Page Rank of your site.

But does this apply to Article Directories?

If you’re one who submits articles manually and are under time constraints, the quick answer would be yes, it does apply.

You have only so much time to get your articles into sites that will bring you the quickest exposure you can get.

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