By : Nidhi Gupta

Article marketing is the lowest form of SEO for a number of reasons, while many people will disagree with what I’m writing, the fact of the matter is that there are much better ways to obtain backlinks and the backlinks obtained will deliver much better results.

The primary reason so many people write articles today is to create backlinks to their websites or the websites they are optimizing for clients.

This does work to a degree; however, it is really the lowest form of backlink you can obtain.

Search Engines base the way they rank a website on a number of factors, the first on the content the site has available and the second on how relevant the site may be.

If a site has many backlinks, search engines “Think” the site has a high relevancy and will rank it highly.

Unfortunately, many people doing SEO think that all they have to do to get their website to the top of the search engines is to obtain as many backlinks as possible.

When they don’t see the results they expected they are flummoxed and can’t understand why their SEO efforts are not working.

The reason why this does not work is because search engines know that the backlinks are not of any quality and will not put any value on them when ranking a website.

Thus, the site will not rank highly.

To put it bluntly, article backlinks are in the most part rubbish, and hardly count for anything.

To achieve a good raking in the Search Engine results you would need to write thousands and thousands of articles, if this was your main way of gaining backlinks.

There are much better ways of obtaining backlinks while trying to do SEO.

The most effective form of SEO is Viral Marketing also know as link baiting, this involves people linking to your website usually through their blogs.

The benefit of link baiting is that once it gets some momentum it will grow itself as opposed to writing articles and submitting them to say ten article directories.

While your article directories will only give you ten backlinks, people blogging about your site and the word spreading may give you over a hundred. The benefit is the backlinks also come from a variety of servers as opposed to the same old ten article directory servers.

The search engines will rank your site much higher if your backlinks come from many places.

You can create a viral marketing campaign by getting in contact with individual bloggers and offering them your product for review. Once you get a number of positive reviews, word will spread and you will have a successful SEO backlink campaign. If you are too lazy to contact individual bloggers there are a number of sites out there where you can pay bloggers to blog about your site. Always get them to include a backline back to your site though.

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By : Admin

There is an abundance of search engine information available on the web; some of it valuable, much of it contradictory. Some prevailing search engine myths have developed continuously. Some of these myths are still encouraged. Others are based upon techniques that were effective years ago but no longer work. Still others come from simple misunderstandings that inevitably come with a relatively new medium. Here are some myths around and truth about them.

Meta tags are the most important factor in search engine rankings: Many search engines ignore Meta tags completely due to constant abuse by webmasters. The only importance placed on Meta tags these days is actually the Meta description tag, which will appear as the description for the corresponding page on engines that use inktomi data. Meta tags are virtually irrelevant in the ranking algorithms of the top engines- but many people continue to believe that they are the only optimization strategy that they need.

It’s impossible to do search engine optimization in-house: It often is done in house, and done effectively. This is typically when a large corporation hires in-house talent that is largely devoted exclusively to promoting the website. However, it is unrealistic to expect someone with many other job functions to do a credible job of SEO.

SEO isn’t rocket science, but it also isn’t something that can be learned overnight. When deciding whether to outsource SEO or do it in house, it is important to consider the actual costs involved. Only a careful evaluation of your goals and resources can determine the best course of action for your company.

Sites must be constantly resubmitted to retain rankings: This is a scare tactic popularized by various submission services and software companies. In fact, it is a waste of money to pay to have your site resubmitted once it is already listed in an engine’s database. It will not hurt your rankings to constantly submit, but it will not help, either.

Search engine optimization is not as effective as traditional marketing: In many ways, it is more effective. Companies often spend countless dollars on direct mail, television and radio advertising, and bulk email without a second thought. The common thread with each of these strategies is that the prospect is “approached” by the company, and that the company must reach a great number of people to find a few motivated prospects. On the other hand, search engines can deliver highly motivated prospects directly to your website- people who have already demonstrated, through their use of particular key phrases, an interest in your products or services.

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