By : Nidhi Gupta

Paypal has launched a product aimed at helping small and medium businesses accept online payments securely and cost-effectively.

The Website Payments Pro product is the first non-hosted payment suite from Paypal, a subsidiary of online auction giant eBay. It includes Express Checkout, Direct Payment API and Virtual Terminal functions, so firms can let shoppers choose how to pay for their purchases.

The Direct Payment API lets businesses accept credit or debit card payments. Buyers enter card details directly on the website of the business and payments are processed through Paypal.

Customers can also pay for their goods using Paypal’s Express Checkout, removing the need to re-enter billing or delivery information with every purchase. Buyers can use any major credit or debit card, bank account or Paypal account balance.

The Virtual Terminal allows businesses to accept orders offline via phone, fax or mail and then enter the details online so the transaction is processed by Paypal.

Companies can include their own branding on the checkout process web pages and can direct buyers back to their websites to continue shopping after payments are completed.

Carl-Olav Scheible, general manager of merchant services at Paypal said the product was developed to meet the needs of businesses that wanted the benefits of Paypal, combined with those of a merchant account and gateway.

But Paypal users have been heavily targeted by criminal phishing scams. Last July, security firm Sophos revealed that 54 percent of the phishing emails received by its threat analysis centres were aimed at stealing log-in and other details from Paypal users.

Pricing for Website Payments Pro includes a monthly fee and a rate per transaction.

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By : Admin

Pay-per-click is a type of search engine advertising in which payment is based on the number of times the website is selected (clicked) from the results list. Is used in paid placement advertising and paid inclusion, Also known as cost-per-click listings (CPC). And unless your website is optimized to get a listing at the top of search results, there’s a chance they will buy from your competitors instead. A successful Pay-per-click program needs careful and consistent efforts. To earn money from Pay-per-click adverts is not as easy as it is assumed to be. Here are 7 easy steps that will serve you a guide to get your first pay per click advert up and running:

1. Decide and Sign up: Set a goal for your pay per click advertising. It is vital, and stops you frittering your money away. Also, beware of using PPC just to drive traffic to your website. Next step follows is to sign-up. It’s very easy to sign up for Google AdWords or Yahoo Search Marketing. Both often run promotions where new advertisers can get free adverts when they sign up for the first time. These offers are an excellent way to find out if PPC can work for you, without risking any of your own cash.

2. Budget: Not only is pay per click one of the fairest advertising models, because you only pay for clicks, but you also have full control over your budget. You can set a daily, weekly or monthly ceiling. When that budget has been spent, your advert automatically stops appearing.

3. Use keywords and phrases: With pay per click, you are effectively bidding money to get your advert shown when people search for specific terms. Think about what you sell, and all of the different things people might type into a search engine to find it. The PPC systems will help you estimate how many people search for the terms you have picked, and over time they will measure how many clicks you get for each term.

4. Prepare ads for product/service: Once you have chosen your search words, you should now write adverts for each product or service you sell. Be as specific as you can, and use trademarks of your products where possible, especially when they are well known.

5. Build landing pages: Ensure that every PPC advert goes directly to a landing page. That should either be full details of the product itself, or a specific landing page you have built just for people clicking on your advert.

6. Track results and keep tweaking: The way pay per click advertising systems are built, makes it easy for you to track exactly what works and what doesn’t. You don’t have to spend long to get the most out of the system. Get into the habit of checking your results once a week, and tweaking. Change everything that isn’t performing. Over a number of weeks you will build a collection of powerful PPC adverts and search terms that could help to generate significant revenue for your website.

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