By : Nidhi Gupta

You started a blog, have some readers, and are continuing in some great work. But are you making consistent use of old content? Even if your current article isn’t catching a new reader’s attention, you can often redeem yourself by mentioning a few of your older posts within the first half of the article.

5 Ways to Linkbait Your Posts:

1. Bring up old topics by relating a past story, experience, or event to a new one.

2. Identify your current article as a step in a process. This will allow you to drop a link or possibly several to identify initial steps.

3. If your blog has grown a bit advanced, link back to a universal tutorial on the topic. This is particularly useful if you’re losing a new readers attention when they are not quite knowledgeable for the current article to pertain to them.

4. Enhance an old post. I frequently forget to include things in my original articles. Instead of editing or updating the old post, I save the idea to be included as part of another idea down the road.

5. Respond to related comments in old posts. Make a note to include your response in a new post you might be working on. Then link back to the original article where then comment was posted.

You should start noticing a few improvements from using these tactics:

Bounce rate - Bounce rate should decrease as people will have a direct reason to continue looking at your site without having to look through your archives or sidebar links.

Time on site - Since visitors will be reading more, it’s obvious they will be spending more time on your site.

New user subscriptions - You will gain subscribers when you refer them to something they liked better. Not every post is going to appeal to everyone. Just because the other 70% of your content relates to them, doesn’t mean they’ll know that unless you offer it up to them.

Spread the word: related/bookmark it/readit