By : Nidhi Gupta

1. Choose the right blog software
   For example: WordPress, Blogger, MovableType, Typepad and/or etc.

2. Host your blog directly on your domain
   I’ve always preferred to host my blog on a dedicated domain. And surprisingly doing so can actually attract links, attention, publicity, trust and search rankings.

3. Pick the right title tag
   Title tags that are short, snappy, on-topic and catchy are vital. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog.

4. Participate at related forums, blogs and blog directory
   It’s something like self promotion. The more participation, the more awareness is created.

5. Tag your content
   The first place you wanna consider tagging your post at would be Technorati. In fact, I recommend having the tags right on your page, pointing to the Technorati searches that you’re targeting. There are other good places to “ping” - Ping.sg (Singapore), del.icio.us and so on…

6. Link intelligently
   Not every issue you discuss or site you mention needs a link. There’s a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Simple as that.

7. Go beyond text in your posts
   Can you imagine a blog that contains nothing but line after line of text? These kind of blogs tend to be more difficult to read and less consistently interesting than those that offer images, interactive elements, the occassional multimedia content and some clever charts and graphs. If you’re having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bulllet points, and etc. to create a more visually appealing and digestable block of content.

8. Cover topics that need attention
   In every niche, there are certain topics and questions that are frequently asked or pondered, but rarely have definitive answers. While this recommendation applies to nearly every content-based site, it’s particularly easy to leverage with a blog.

9. Pay attention to your analytics
   With a visitor tracking application, it can tell you which posts your readers likes best, which ones don’t get viewed, and how the search engines are delivering traffic. Make full use of these clues to react and improve your strategies.

10. Use a human voice
    Having “charisma” is a valuable quality, both online as well as off. Through a blog, it’s most often judged by the voice you present to your readers. People like empathy, compassion, authority and honesty. Keep these in the forefront of your mind when writing and you’ll be in a good position to succeed. It’s also critical that you maintain a level of humility in your blogging and stick to your roots. When users start to feel that a blog is taking itself too seriously or losing the characteristics that made it unique, they start to seek new places for content.

11. Archive effectively
    Need I say more? If you’ve picked “the right blogging software” this is already automated.

12. Reveal as much as possible
    The so-called “blogosphere” is in love with the idea of an open source world on the world-wide-web. Sharing vast stores of what might ordinarily be considered “private information” is the rule, rather than the exception. It’s all about sharing with the world?

13. Make effective use of “high traffic days”
    If by chance you do have linkbait, whether by design or by accident, make sure to capitalize. If you happen to hit the front page of Digg, Reddit, or, on a smaller scale, attract a couple hundred visitors from a bigger blog or site in your space, you need to put your best foot forward. You have to make sure to follow up on a high traffic time period with 2-3 high quality posts that can possibly show off your skills as a writer, and let readers know that this is content they should be sticking around to see more of!

14. Create expectations and fulfill them
    Whenever you’re writing for your readers, your content focus, post timing and areas of interest will all become associated with your persona. If you vary widely from that style, you risk alienating folks who’ve come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don’t ignore the latest release of industry figures only to chat about an emotional issue - deliver what your readers expect of you and crunch the numbers.

15. Build ‘your’ brand
    Possibly one of the most important aspects of “blogging” is brand-building. You need to be a brand that people want to associate themselves with and a brand that people feel they derive value from being a member. Exclusivity, insider jokes, emails with regulars, the occassional cat post and references to your previous experiences can be offputting for new readers. However, these can be solid gold for keeping your loyal base feeling good about their brand experience with you. Remeber to keep to your “branding”. The moment you have a definition that people like and are comfortable with your “branding”, it’s very hard to break that mold without severe repercussions.

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By : Nidhi Gupta

There is no other word to the fact that how much back links are important for the optimization of a web site and for getting high PR.

Back links are of three types:

• One way links
• Two way or Reciprocal Links
• Paid Links

Among the three obviously one way links are best for the optimization of a site.

Ways to get One Way Links:

1. Submission to free Directories

   One way free links could be get through free Submission into directories that allow one way link submission. Links need to be added only in the relevant categories. Few directories submit link immediately. But most of the directories go for manual review of the site that whether they are relevant to the category stated or not and after review they approve or reject the website.

   The duration of the review may range from one week to several months and it normally differs for one directory to another.

   High Quality website or directories provide one way links through paid submissions.

2. Social Book-marking Sites

   Social Book-marking sites are also known as social networking sites. Registered users can store the links to the web pages that they find useful. They can access the links from anywhere anytime by logging into their account. The links are accessible to other users also in the network and to the public even. Thereby these links help in search engine optimization for the sites also. Other people with similar interests can view the links by category, tags, or even randomly. Some allow for privacy on a per-bookmark basis.

   Most social book marking services allow users to search for bookmarks which are associated with given “tags”, and rank the resources by the number of users which have bookmarked them. This helps in drawing a lot of potential traffic to the site.

   Social Book marking sites are one of the best sources of getting one way free links to the web pages.

3. Blog Submission

   Blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what’s new. Then they comment on it or link to it or email you. We can use blogs to let people know about our website. Blogs solves the similar purpose as articles do and are very popular among internet searchers and thus can bring good amount of traffic.

   There are a number of blog sites where one can post his blog. And for SEO one can include a link in the blog to direct a visitor to the blog to the web page.

4. Article Submission

   Article is posted basically to provide information to the readers. One can provide useful information to the readers usually relevant to the theme of the web site and then tempt the readers to refer the website for more relevant information by providing the link to the web page in the article. A number of good article directories are available where one can post his article for free. Ezinearticles, Article City, etc. are few of them.

   Articles have also proved to be a very meaningful resource for getting one way link. With the help of articles a Website owner can draw a good amount of potential visitors to the site.

5. RSS Submission

   RSS means Really Simple Syndication. RSS is a group of web feeds used to publish frequently updated content such as blog entries, news headlines, announcements, launch of a new product. An RSS document, which is called a “feed”, “web feed”, or “channel”, contains either a summary of content from an associated web site or the full text. There we can include links to the web site pages for which we want to get one way links.

   RSS makes it possible for people to keep up with their favorite web sites in an automated manner which is easier than checking them manually.

   The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user’s subscribed feeds regularly for new content, downloading any updates that it finds.

6. Press Release submission

   A Press Release or press statement is a recorded statement for making announcements.

   With the help of press releases one can provide important announcements regarding the web sites information such as launch of new products, services, or news conferences, events, etc.

   These press releases could be submitted in Press Release Sites with the link to the web page. Thereby through press release submission also one can get valuable one way links.

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By : Admin

Many website owners put a lot of effort into making their website the best it can be — optimizing ads, building good content, and driving high quality visits. But there’s one crucial step left: to see just how effective these things are! It’s important to monitor their effects. Here are top three tips to ensure you make the most of measuring your results and gain a deeper understanding of what’s happening with AdSense on your site.

Get accustomed to custom channels.

The single most effective way to measure results is use of custom channels. Custom channels are the ideal way to determine how a recent change in ad placement or ad format has resulted in improved performance. Many publishers fail to keep their custom channel list up to date each time they make a change — or even worse, don’t take the time to set them up at all. Not knowing if you’ve made the right decision for your site’s visitors will make it even more difficult to take the next step, so use custom channels like a tracking device to ensure you’re on the road to success.

Be analytical in your approach — use Google Analytics.

Monitoring your AdSense performance need not be restricted to the features within your AdSense account. Learning about where your visitors come from and how they interact with your website will help you make informed decisions regarding ad placement and formats. Google Analytics can help you make choices about improving your site design while incorporating the Adsense optimization tips into your new layout. Measuring the results of such changes enables better decisions for your site’s users.

Make yourself available, your reports are now emailable.

If you’re serious about measuring how your account is performing, you’ll need to keep up to date with your reports. Why spend time trawling through data in your account when you can get it all sent directly to your inbox? Emailable reports give you exactly the data you’re interested in on a daily, weekly or monthly basis. What’s more, you can send them to multiple email addresses. This way, you can keep your business partner up to date on recent successes. Emailable reports are easy to set up and even easier to access, with one click in your inbox. Set up emailable reports today to monitor the effects of your changes straight away.

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