By : Nidhi Gupta

Once upon a time, on the World Wide Web, all URLs were fixed strings — static in form. The idea of URL parameters then came along, allowing for database driven sites and session ids in URLs to create personalized experiences for users. At that time, the Web was alive with rich data and experiences. Then came the crawlers, which made it easier for users to navigate through the Web; however, they inevitably battled with dynamic URL parameters and every webmaster had to choose between a dynamic site and search traffic.

Today comes a new wave for search engines with the first-ever Beta launch of ‘Dynamic URL Rewriting’ in Site Explorer. The new feature provides the ability for site owners to alert Yahoo! of the dynamic parameters in URLs that they’d like Yahoo! to ignore, which we’ll then automatically rewrite accordingly. Try this out for all the cases where you’d want to use parameters in your URLs that don’t affect the content of your page, but that have other important uses.

How to get there?

• Login to Site Explorer from Yahoo! Search.
• Add to My Sites and then authenticate any sites that you own or manage.
• For any sites that you have authenticated, you’ll see a ‘Dynamic URLs’ tab.
• On this tab you can enter parameters you want us to either remove from URLs or always crawl with a specific value.
• Once you enter the parameter, we’ll show you the # of URLs we estimate will be affected.
• After you confirm the action, we’ll modify our crawler such that every time we see a URL from your site with that parameter, we’ll automatically rewrite it within our system as per your instruction.

So you might wonder what the feature really gives you. Utilizing the ‘Dynamic URL Rewriting’ feature enables:

• A more efficient crawl of your site, with fewer duplicate URLs being crawled.
• Better and deeper site coverage, as Yahoo! will be able to use its crawler capacity to find and index more new content on your site.
• More unique content discovered, as Yahoo! will handle more dynamic parameters in your URLs (if you remove the content-neutral dynamic parameters).
• Fewer chances of crawler traps, or web page sets that can cause an infinite number of requests or a poorly constructed crawler to crash.
• Cleaner and easier-to-read URLs displayed in the search results.
• Better site ranking due to reduced fragmentation of links and anchor text to your site’s pages.

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BY : Admin

PayPal is the preferred payment method on eBay for the majority of sellers and buyers. This service allows you to send payments on line by using a credit card or a bank account. PayPal ensures a quick and secure money transfer and is an accessible option to the largest majority of eBay sellers and buyers.

First of all make sure that the seller has PayPal as an option in the accepted payments field. Then you need to visit the PayPal site and send you payment. Creating an account is fast and free, in case you don’t already have one. Once on PayPal’s site you will choose if you wish to pay the money through a credit card, a checking account or by PayPal balance.

There are several reasons why PayPal is chosen by most of the eBay sellers and buyers:

• First of all, the money is sent immediately. You can do this by going in the eBay item listings page and depositing payment into the seller’s account.

• As you can transfer money straight from your bank account you don’t have to worry about using your credit card on line. PayPal’s servers encrypt your credit card number so that sellers can not get access to it. This is a huge advantage for most on line shoppers who are worried about credit card abuse and different hacking methods. PayPal is one of the safest money transfer options available and most eBay users enjoy the security offered by this payment method.

• You can always keep track of your money by using the “My eBay” option or your PayPal account. This is another feature that takes some weight off the user’s shoulders, as they can stay connected to the money’s route and make sure everything is running smoothly.

• PayPal Buyer Protection takes customer security a step further. You can benefit from it on items up to £500. You will also find more protection methods in the PayPal Money Back Guarantee.

• Payment security is one of the biggest worries of all on line marketing participants and PayPal seems to offer one of the best solutions to this issue. Of course, you can not rely solely on PayPal’s protection features to ensure your financial safety on eBay, but they come in handy with every transaction you make.

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By : Nidhi Gupta

The following tips encompass best practices for video search engine optimization (SEO), regardless of where your video is hosted – on your site or on a sharing system. These tips are search engine agnostic – not all of them may be necessary for specific video search engine today, but by applying best practices today, your videos will be ready for future indexing improvements.

1. Offer your audio and video content in as many formats as possible. You won’t have to worry too much about which video search engine of the moment accepts which type of content. Even more importantly, your web site users can choose the format and quality best suited to their platform and internet connection speed. Usability practitioners will applaud your efforts. Do practice your information architecture skills – clearly label the types of formats you offer, indicating platform and software support along with typical download times based on connection speed. Avoid the classic Windows Media only trap.

2. Review and update video or other multimedia file meta data properties. The actual properties will vary by file type and the authoring software used. Review titles, descriptions and keyword tags, as you would html file meta tags. If your site is commercial, keep in mind branding considerations – include your company name in a judicious location.

3. Use appropriate keywords in the filename and URL. Perhaps you have created a successful ongoing series of video interviews with Italian pop stars. In Rome, you managed to interview Tiziano Ferro. A good filename might be http://www.mysite.com/video-interviews/tiziano-ferro-rome.mp4. Not only does this approach help search engines identify the content, it also makes web analytics reports much easier to interpret – without needing to take any special action such as adding content grouping. Keep in mind: what is worth doing is not worth overdoing. Don’t exaggerate. As with general SEO, avoid common words, such as ‘a’, ‘and’, ‘is’, ‘the’. Known technically as stop words, these grammar bits are generally ignored by search engines.

4. Use appropriate keywords in the link text for the file. Avoid at all costs the infamous ‘click here’. While the link text should be search engine friendly, it should be first and foremost user friendly. Fortunately, the two usually coincide.

5. Optimize the video’s presentation page, using standard SEO techniques. This is also true for videos uploaded to sharing sites.

6. Offer a textual transcript of audio and video content. This is a usability and accessibility requirement as well as a search engine optimization tip.

7. Publicize your multimedia files with appropriate RSS feeds. There are some negatives to consider, such as content scraping, or stealing, which can be facilitated by RSS feeds. Commercial content should include a ‘watermark’ to indicate origin. For video, this is usually a company’s logo as is often seen in television broadcasts.

8. Put your video everywhere. Our final tip is tactical: your clients and potential clients may find your video directly on their favorite video sharing site. For those using a proper video search engine, you’ll have more opportunity to appear in the search results, based on the video crawling ability of a particular search engine. Many video search engines currently have poor duplicate content filtering capabilities. This means a well optimized and distributed video will likely fill the search engine results, keeping competitors at a distance. In reality, this is not good for the overall video search sector, so we do hope that duplication detection improves.

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